User:Oomsm/Roses and Blooms

Roses and Blooms Overview
Roses and Blooms is a florist located at 52nd Street and Lexington Avenue in Manhattan, New York, NY. It was founded in August of 1996 as Mostly Roses and has operated continually since that time. Appearances on the Rachael Ray Show's Valentine's Day Special, various news stations for Valentine's Day segments, as well as Brooke Shield's Lipstick Jungle have helped make Roses and Blooms a part of Midtown Manhattan's pop culture.

Creation
Roses and Blooms was created as a vision from its current president and founder, Jan Ooms. Born in the flower culture of the Netherlands, Jan grew up cultivating his own flowers. When time came to go to the United States, he had an idea for a large florist that would specialize in European style designs. The company was started under the name of Mostly Roses and remained that way until e-commerce began to take hold and the company was forced to undergo several changes.

Website Creation and Name Change
Mostly Roses became Roses and Blooms when it was shown that another company had already taken the domain name mostlyroses.com and was receiving orders which were meant for the New York florist. Once complaints and returns began coming into the Manhattan location, it was time for a change. The name was then promptly changed to Roses and Blooms and the website was established as a new marketplace for customers.

Venture Into New Design Ideas
More recently, with the recession hitting Midtown Manhattan especially harshly, Roses and Blooms has been forced to undertake a new strategy. These new designs are focused on using Ecri and Dutz products, which are all hand-made, European vases and pots. These new initiatives have given hope to a long-established florist in the New York community. As the harsh economic times continue to hit all industries in New York, Roses and Blooms has undertaken a niche strategy to continue to survive.