User:OotyLeaf

Lawrencedale Agro Processing (India) Private Limited, started on March 17, 2009, is a company which works to improve the livelihoods of marginalized small-land hold farmers in India. Lawrencedale Agro Processing India parallely works to bring Safe-To-Consume harvest to multitudes of families across India through an integrated approach. Lawrencedale Agro Processing India owns the brand LEAF which is a registered Trade Mark duly approved by the Government of India.

Lawrencedale Agro Processing India works with hundreds of thousands of small land-hold farmers in the entire life-cycle of the harvest. Right from improving the nutrition levels of the soil to advising what best seeds to use for the soil, to advising how a crop should be tended to and cared for, Lawrencedale Agro Processing India works with farmers with the sole focus of bringing in pride to farming. Lawrencedale Agro Processing India works on two major pillars of improving the livelihood of the farmers : Reduce the cost of cultivation and Improve the realizations for the tremendous efforts the Indian farmers put in against all odds.

Lawrencedale Agro Processing India with its integrated approach strives to improve the quality of the harvest by at least 40 per cent while reducing the cost of cultivation by 30 per cent through controlled dispensing of environment friendly crop nutrition and crop protection products. Through judicious use of environment friendly crop nutrition and crop protection, the presence of toxic chemical is reduced drastically resulting in Safe-To-Consume harvest for families.

Lawrencedale Agro Processing India in addition to working with marginalized farmers in improving the quality of harvest also works with the farmers in connecting them to profitable markets to liquidate the harvest with least of the cost to the farmers. Lawrencedale Agro Processing India ensures that the harvest is collected from either at the farm-gate or at a nearby collection center which reduces the cost of selling the harvest for the farmers. At the centralized collection center, Lawrencedale Agro Processing India ensures that the farmer is paid equal to the prevailing prices in the market which empowers farmers not to shell out a fee at many of the wholesale markets.

The harvest thus collected is sorted and graded by Lawrencedale Agro Processing India and is sold at various large format supermarkets and neighborhood retailers under its brand LEAF, which is known for Safe-To-Consume harvest.

References

1. Farmers need integrated support on a war-footing, says Lawrencedale Agro CEO: https://www.thehindubusinessline.com/economy/agri-business/farmers-need-integrated-support-on-war-footing-says-ceo-of-lawrencedale-agro-processing-india/article31566140.ece

2. Here's how farmers in Karnataka drought-hit districts have increased crops yields: https://economictimes.indiatimes.com/news/economy/agriculture/heres-how-farmers-in-karnatakas-drought-hit-districts-have-increased-crop-yields/articleshow/58552626.cms

3. How AP's Adivasi farmers are feeding city demand for veggies: https://www.thehindubusinessline.com/economy/agri-business/how-aps-adivasi-farmers-are-feeding-city-demand-for-veggies/article10027055.ece

4. Small farmers are having it good, even in a drought year: https://www.thehindu.com/news/national/karnataka/some-small-farmers-are-having-it-good-even-in-a-drought-year/article18315161.ece

5. How Kerala is making the most of the organic farming revolution: https://economictimes.indiatimes.com/news/economy/agriculture/how-kerala-is-making-the-most-of-organic-farming-revolution/articleshow/48127649.cms

6. Lawrencedale Agro Processing India raises Series B equity capital: https://economictimes.indiatimes.com/industry/services/retail/lawrencedale-agro-processing-india-raises-series-b-equity-capital/articleshow/54411078.cms?from=mdr

7. A carrot to improve the lot of farmers: https://www.business-standard.com/article/companies/a-carrot-to-improve-the-lot-of-farmers-113060300005_1.html