User:Orangle50/sandbox/Bobby Hinds

Bobby Hinds, the Wisconsin native, single-handedly made an empire one rope at a time.

Even as a child, Hinds knew the importance of being healthy and in shape. Dunring his youth, he spent years boxing. His career began during the years he spent in a reform school. Hinds took up boxing and became unbeatable, including his 32-win strike while boxing for the University of Wisconsin - Madison. After college, he went pro for eight fights until he turned to selling insurance.

As an insurance salesman, he began to build his empire. At home, he would engineer his own hand-made jump ropes and would give them to his clients. After years of selling insurance, he decided to pursue his passion for fitness. Hinds wanted to improve the standard jump rope and make them more efficient. However, Hinds didn't have all the money in the world to advertise his ropes. So, he used his past experience of selling and his personality to make his product known. He would demonstrate and challenge his customers to jump rope contests. Eventually his hard work paid off when he landed a slot on The Tonight Show with Johnny Carson in 1975. After this single appearance, his business took off.

As his jump rope continued to improve in technology, customers continued to buy them. Soon Hinds ventured into functional fitness. This is now a standard with his line of products. Today, the Lifeline USA Brand is multi-million dollar empire, with equipment to get any body type into shape.

Lifeline USA website

Lifeline USA article