User:Ordwayen/Bloomberg Businessweek Sandbox

Bloomberg Businessweek, formerly known as BusinessWeek, is a weekly business magazine published by Bloomberg L.P. Founded in 1929, BusinessWeek was created to provide information and interpretation about what was happening in the business world. Today, Bloomberg Businessweek maintains a similar format and publishes articles about business and finance, along with features such as annual rankings of MBA programs at U.S. colleges and universities.

History
BusinessWeek was first published in September 1929, only weeks before the stock market crash of 1929. Early sections of the magazine included marketing, labor, finance, management and Washington Outlook, which made BusinessWeek one of the first publications to cover national political issues that directly impacted the business world. In 1950, the magazine published its first executive pay survey, which it still does today.

BusinessWeek was originally published to be a resource for business managers. However in the 1970s, the magazine shifted it's strategy and added consumers outside of the business world to their target audience. The strategy proved successful and between 1975 and 1995, BusinessWeek carried more annual advertising pages than any other magazine in the U.S.

Under editor-in-chief Stephen B. Shepard, BusinessWeek's readership grew to more than six million in the late 1980s, securing its place as one of the top business publications in the U.S. along with competitors Forbes and Fortune. Shepard spearheaded adjustments in BusinessWeek's format such as adding international editions and reporting on new and emerging business trends, such as the notion of the New Economy.

Shepard served as editor-in-chief from 1984 until 2005 when he was chosen to be the founding dean of the CUNY Graduate School of Journalism. He was succeeded by Stephen J. Adler of The Wall Street Journal.

Bloomberg L.P. Acquisition
BusinessWeek suffered a decline during the late-2000s recession as advertising revenues fell by a third by the start of 2009 and the magazine's circulation fell to 936,000. In July 2009, it was reported that McGraw-Hill was trying to sell BusinessWeek and had hired Evercore Partners to conduct the sale. Because of the magazine's liabilities, it was suggested that it might change hands for the nominal price of $1 to an investor who was willing to incur losses turning the magazine around.

In late 2009, Bloomberg L.P. bought the magazine — for a reported $2 million to $5 million plus assumption of liabilities — and renamed it Bloomberg BusinessWeek. Adler resigned as editor-in-chief and was replaced by Josh Tyrangiel, who had been deputy managing editor for TIME Magazine. In early 2010, the magazine title was restyled Bloomberg Businessweek (with a lowercase "w") as part of a redesign.

In 2011, Bloomberg Businessweek attracted a weekly readership of over 4.7 million, in 140 different countries. That same year, the magazine's ad revenue increased 65.3% in the first quarter as compared to the same period the year before.

Content
Bloomberg Businessweek continues to publish articles about business and finance for corporate managers and general consumers. Although many thought content in the new Businessweek would serve as supplemental information for Bloomberg Terminal subscribers, The New York Times explains Bloomberg L.P.'s goal in purchasing the magazine was "to write directly for consumers."

In addition to business articles, Businessweek has published annual rankings of business school MBA programs. In 2006, it also started publishing annual rankings of undergraduate business programs.

Additional versions
In 2005, BusinessWeek publisher McGraw-Hill partnered with InfoPro Management, a publishing and market research company, to produce the Arabic version of the magazine in 22 Arab countries. In 2011, Bloomberg Businessweek continued the magazine's international expansion and introduced local language editions in Poland, Turkey, Indonesia, Thailand and China.

Also in 2011, print editions of Bloomberg BusinessWeek were reintroduced in European and Asian markets after being suspended in 2005 to help increase foreign readership of customized European and Asian versions of BusinessWeek's website.

Bloomberg Businessweek launched an iPad version of the magazine using Apple's subscription billing service in 2011. The iPad edition was the first to use this subscription method, which allows people to subscribe using only their iTunes account.