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Matthew Winkler (born June 1 1955) is an American journalist most well known as the co-founder and editor in chief of Bloomberg News, part of Bloomberg L.P.

Winkler is co-author of Bloomberg by Bloomberg and the author of The Bloomberg Way: A Guide for Reporters and Editors.

Personal life and education
Winkler was born June 1, 1955 in New York City and was raised in Grand View, New York. He attended Kenyon College, where he received a bachelor’s degree in history and later, an honorary doctorate of laws. Winkler is married to Lisa Klein Winkler. The couple has three children and lives in New Jersey.

Early Career
Winkler began his journalism career at the Kenyon Collegian and later, at a local paper, the Mount Vernon News while he was a student at Kenyon. Following his years at the Mount Vernon News, Winkler worked as a New York-based reported and assistant editor at The Bond Buyer. Between 1980 and 1990, Winkler was a reporter in London and New York for The Wall Street Journal, a reporter for Barron's, and the founding editor/reporter for the Dow Jones Capital Markets Report. Between 1991 and 1994, he wrote the Capital Markets column for Forbes magazine.

Bloomberg News
After working at The Wall Street Journal for 10 years, Winkler left in 1990 when he co-founded Bloomberg News with Michael Bloomberg and became its editor in chief. Originally founded to provide financial bulletins to augment Bloomberg terminal service, Bloomberg News has since grown to include a wire service, a global television network, radio station, websites, subscription-only newsletters and two magazines, Bloomberg Businessweek and Bloomberg Markets. In 2011, Bloomberg News included more than 2,300 editors and reporters in 72 countries and 146 news bureaus worldwide.

In 1997, Winkler partnered with Bloomberg to write his autobiography, Bloomberg by Bloomberg (April 1997, John Wiley & Sons). The book chronicles the development of Bloomberg, L.P., from niche financial data provider in 1981 to global financial information services and media company 15 years later.

The Bloomberg Way
In addition to building a reputable news operation, Winkler is known for his enforcement of the "Bloomberg Way," which includes a 300 plus-page guide (The Bloomberg Way: A Guide for Reporters and Editors, (Wiley)) outlining Bloomberg News reporting standards and its ethics and values. As described in The Guardian, reporters following the "Bloomberg Way" are instructed to consider the "Five Fs": factual word, first word, fastest word, final word and future word. Writing is expected to be straightforward, factual and carefully sourced and extraneous descriptive words are discouraged as Winkler claims they distract from the clarity of a sentence. Though stringent, Winkler's "Bloomberg Way" did not deter journalists from working at Bloomberg; between 2008 and 2011, Bloomberg News added 350 new staff to its newsroom.

Awards and Honors
In 2007, Winkler was awarded the National Academy of Television Arts and Sciences Emmy Lifetime Achievement Award for business and financial reporting and the Gerald Loeb Foundation Lifetime Achievement Award, which recognizes individuals whose careers exemplify "consistent and superior insight and professional skills" to further the understanding of business, finance and the economy. Winkler received the 2003 New York Financial Writers' Association Elliot V. Bell Award for making a "significant long-term contribution to the advancement of financial journalism." He received the National Council for Research on Women Award in 2010, which recognizes "leaders who are making a difference for women in business, government, higher education, communications and across sectors."