User:Ororo Munroe2/Racism on the Internet

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According to CNN.com, the definition of Blackfishing occurs when a white or white adjacent celebrity or influencer, intentionally mispresents their race, by appropriating the skin tone, hair texture and overall aesthetics of Black Women. As strange as this phenomenon seems, it is extremely common on social media. Many non-Black celebrities have been caught over tanning their skin to appear browner skinned, than they ethnically would be. Celebrities (featured in the image to the right) like Ariana Grande, Khloe Kardashian, and Jesy Nelson are the most common offenders according to insider.com. Due to the increase of Social Media Marketing, influencers have started monetizing their followers. While this seems harmless, it has made space for more contemporary racist microaggressions, that include the use of aesthetics commonly associated with Black American culture. Within the last few years, many influencers have been exposed for intentionally darkening their skin and manipulating their hair to get a more kinky look, as a way of passing as a Black woman. The issue in particular arises when non-Black influencers take jobs and opportunities away from Black women, due to their white skin being “enhanced” with Black aesthetics, permitting a more palatable and marketable candidate. Danielle Bregoli, known professionally as Bhad Bhabie has made hundreds of thousands of dollars from her performing Black American stereotypes, gaining attention and fame; all at the expense of Black women.