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(odisha state cooperative handicrafts corporation ltd) which is commonly known as Utkalika The Indian state Odisha (formerly Orissa) is the has a rich cultural and artistic heritage. But in the different era the region and parts of the region were known by different names. Kalinaga and Utkala are two well known names of modern Odisha. Utkala desha (country or land) may have meant the land of "finest art" (utkarsha kala).Although craft in Odisha underwent many changes giving artistic diversity today in the forms of traditional handicrafts,but time has not withered the beauty and dynamic diversity of Odisha's traditinal arts and crafts.Odisha's religious heritage has played one of most dynamic riles in fashioning the infinite variety of crafts available in the state.

Orissa State Co-operative Handicrafts Corporation Limited has been organised by Govt. in Industries Deptt. as an Apex Coop. Society to provide marketing support to Primary Handicrafts Co-Operative Societies/artisans. They have opened 17 Show rooms in the name and style of “Utkalika” both in and outside the State to undertake marketing of Handicrafts. Besides, they organise exhibitions in important cities regularly to augment their sales turnover. Steps are also taken by them to export Handicrafts goods. In course of these marketing activities, they study the demand of the product and pass on the feed back to the societies/artisans. In addition to marketing activities, they implement various developmental schemes of both the State & Central Government for promotion of Handicrafts and welfare of artisans of the State. Several handicraft products which reflects Odisha's rich cultural heritage are categories as given below.

APPLIQUE : The traditional patchwork art has a long history in Odisha. The work involved is mostly of hand. The Applique work of Pipili. Butapalli, Khallikote, Tushra and Chikiti is known for its bold character and vitality. The artisans deftly stitch traditional motifs such as elephants, peacocks and flowers on umbrellas, canopies, lamp shades wall hangings on cloth background to form harmonious and colourful patterns with embroidery work. In fact, the basic inspiration for this art form is mainly religious in nature. The umbrellas and canopies for Lord Jagannath, Lord Balabhadra, Goddess Subhadra and other deities carry some of the finest examples of Applique work of Odisha. But with change of time, tastes have also become secular in content. Applique work, today, reflects some of these impressions from one to another. The art form is typically dependent on four basic colours i.e., red, white, black & yellow to produce a striking effect. In recent years, green colour and embroidery work has been applied vigorously enlivening the craft even more. Coloured cloth, after being cut & shaped into the forms of birds, animals, flowers, leaves & other decorative motifs is stiched onto a cloth piece designed as a wall hanging, garden & bead umbrella, a lamp shade and other utility items.

'ART TEXTILES'Odisha’s tradition in Art Textiles Handloom is centuries old. The tie & dye fabrics of Odisha known as Bandha are recognized all over the country and abroad for their artisan design, colour, combination & durability. Handloom in Odisha reflects the traditional way of life of the people & the loom a part of their poetic tradition. The skill & knowledge imbibed over the generations has given to Odisha hand women textiles an unparalled depth & range stealth & vigor. The distinctive feature of Odisha textile industry is the "Ikat" design. This design which finds its ancient linkages with the maritime activities of South-East Asia is an intricate process of tie and dye. Selected yarns are knotted before dipping them in separate colours one at a time and finally weaving them to produce delightful designs in multiple colours and in motifs adopted from nature. Some of the typical varieties of Odisha sarees are Passapali (Chess Board) from Sambalpur and Bolangir districts, Bichitrapuri (double Ikats) woven into temple motifs such as fish, lion etc. also from Sambalpur district, Sonepuri woven in zari thread from Sonepur district. Other varieties include Khanduas, Saktapada, Tarabali, Bomkai etc. These exquisite fabrics in large range of designs and variety of materials are durable and economical too. Alongwith cotton, tassar silk is also used extensively. The availability of fine quality of tassar yarn is very popular for its natural lustre.