User:Otongcia/sandbox

Silvia Leal Martín (Valladolid, October 30, 1971) is a spanish professor, writer and lecturer focused on innovation and new technologies. She features prominently in the incorporation of women to ICTs in Europe. PhD in Sociology, is academic director of Innovation and Technology programs at IE Business School.

Biography
Leaning to new technologies from childhood, her doctoral thesis provides a methodology to draw the innovative potential,  adding a gender perspective. Her professional career has been developed in the world of information technologies. Currently advises the European Commission on the deployment of the Digital Agenda and training new leaders.

Leal is one of the promoters of the integration of women to new technologies to overcome the Athena Factor, or withdrawal of women from the labor market in the digital sector. Counselor at advice agencies in technology and women, she has been chosen one of the most influential women in Spain.

Also psychotherapist, has dealt with her husband the issue of innovation in companies and among professionals. They have written together a book that develops a method that emphasizes on emotion and motivation. She is a regular contributor to technological publications and newspapers, and also creates academic articles to show companies the way of innovative leadership.

Professor at IE Business School, since 2009 she leads academic programs of new technologies and innovation, belongs to “Thinking Heads” advisory committee and is a speaker of its digital channel. Regularly participates in international forums and workshops where these issues are addressed from a gender perspective.

Books

 * Leal, S. y Urrea, J. (2013): Ingenio y Pasión, Madrid, Lid Editorial. ISBN: 978-84-835-6818-7 (spanish)
 * Leal, S. (2012), “Innovación Tecnológica en el Marketing y las Ventas” en Maqueda, J. (2012), Marketing para los nuevos tiempos, Madrid: McGraw-Hill, pp. 315-316.ISBN: 978-84-481-7989-2. (spanish)

Academic Articles
Innovation Process”, Mediterranean Conference on Information Systems, Portugal. http://blog.cionet.com/wp-content/uploads/2012/08/CIOnet10_full.pdf http://forbesindia.com/article/ie/new-trends-in-innovation-management/33905/1
 * Leal, S.; Esteves, J. and Guerra, L. (2012). “Examining the Factors that Influence the IT
 * Leal, S. (2011), “Technological Innovation as a key to Survival”, CIONET, availableonline at:
 * Leal, S. (2012), “New Trends in Innovation Management”, India: Forbes.