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WIA (What is Architecture?) is a non-profit online archive of video-interviews, featuring architects and thinkers from the expanded field of architecture. WIA is aimed at providing "clear and concise information about architecture from the viewpoint of contemporary protagonists and thus form a panoramic view of today's architectural thinking."

Questions and Answers
Each interviewee is asked the same four questions:


 * What is architecture?
 * What can architecture do?
 * What is your architectural position?
 * What is your design method?

Since 2013, more than 100 interviews with architects and experts have been published by WIA, including well-known figures and offices such as: Atelier Bow-Wow, Oana Bogdan, Ben van Berkel of UNStudio, Peter Cook of Archigram, Odile Decq, Elke Delugan-Meissl, Yona Friedman, Anna Heringer, Jürgen Mayer H, Wolf D. Prix of Coop Himmelb(l)au, Patrik Schumacher of Zaha Hadid Architects, Nathalie de Vries of MVRDV and many more.

Collaborators and Media Partners
WIA started as a student initiative at the University of Innsbruck. Initiated by Luca de Giorgi and Julie Marthe Hoffmann it was soon joined by Olaf Grawert and Erik Czejka who are editors of WIA until today. . They were joined by collaborators from other countries and continents to widen the perspectives and include other contexts.

Since the beginning of the project, WIA's interviews have been featured on various third-party websites and platforms, including ArchDaily, Architekturclips.de, Bauwelt , Designboom , many more.