User:Owhite275/Kanye west

In January 2018, a series of influencers posed as Kim Kardashian clones on Instagram advertising Yeezy Season 6. This stunt questioned whether West needed or cared to engage with the fashion industry. Whether or not it was a playful ode to his wife or a comment on consumerism through social media. The stunt schemed to upend the top-down nature of the fashion industry, the models ranged from influencers to porn stars to Paris Hilton, all in platinum blonde, wearing Yeezy season 6. This experiment recalls a passage from Marshall Mcluhan's 1966 essay "Cybernation and Culture" : "The electronic age, by creating instant involvement of each of us in all people, has begun to re-pattern the very nature of identity." Or, now that we are all influencers, we are all followers. Besides a few bright orange outfits modeled by Kim, the following collection Yeezy Season 7 was quiet in comparison. 2020's Yeezy season 8 was masterful, a two-part ordeal that involved a performance from Sunday Service Choir as well as a fashion show that took over Paris Fashion Week. West arranged well casted models, and brilliantly included his daughter North West in an annoying and yet heartwarmingly confident freestyle.

In May 2021, West signed a 10 year deal, linking Yeezy with GAP. The collection is being lead by 25 year old Nigerian-British designer Mowalola Ogunlesi. The first piece from the collection was released in June 2021, a blue, seamless, down jacket and it was very well received, selling out almost instantly.