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Wildfire Interactive was a social marketing application

==Company history

The tool was originally called Promotion Builder and focused on developing social media marketing campaigns including sweepstakes, user-generated contests, quizzes and coupons. In the summer of 2009, the expanded platform was officially launched.

Wildfire generated $100,000 in revenue within the first month of public launch. They raised a Series A round of $4 million in May 2010 and a second round of funding of $10 million in 2012. Investors included Summit Partners, Facebook, Accel Partners and the Founder's Fund.From 2008-2012, Wildfire grew to include 400 employees.

Google purchased Wildfire in July 2012 for a reported $450 million. In 2014, Google announced that Wildfire's social analytics would be supported through integration into Google’s general ad technology platform DoubleClick. Further investments into development would be limited and the application would not be adding features or signing new clients.

Overview Wildfire allowed clients to engage and monetize customers through Facebook, Twitter, Pinterest, LinkedIn and Google+. The app's components included Pages, Promotions, Ads, Messages, Analytics and Monitoring. Users could schedule content deployment to multiple properties with campaigns able to be customized depending on the size and the needs of the business.