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Nkem Ogbuaku MBA, HCIB, arp (birthdate – death) founder and CEO at Shared Insights Limited – an integrated marketing communications company with broad focus on brand optimization and enterprise strategy consulting firm. In this capacity, Nkem leads a team of highly talented professionals with diverse and uncommon skills to deliver superlative results across the entire marketing communications gamut, and supports clients in attaining their strategic goals.

He had worked in the Nigerian in financial services sector for 20years, and his experience spanned Commercial, Corporate and Mortgage banking. In recognition of expertise in Proposition Evolution and Management, Nkem was appointed to the inaugural board of Enhancing Financial Innovation & Access (EFInA), a financial sector development initiative funded by DFID, UK and the Bill and Melinda Gates Foundation to promote financial inclusion in Nigeria. A resourceful marketing communications expert, Nkem who is acknowledged for his ability to proffer solution driven strategies to brand challenges, is credited with the composition of Spring Bank’s highly successful ‘Bank in Your Neighbourhood’ commercial sign-along. Nkem is an alumnus of Lagos Business School, Wharton Business School, University of Pennsylvania, Philadelphia, USA, Harvard Business School, Boston, USA. He is an Honorary Senior Member of Chartered Institute of Bankers of Nigeria, a registered advertising practitioner, and a member of the Advertising Practitioner Council of Nigeria. APCON.

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