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= Peryfairy, India. =

Peryfairy is an Indian startup that sells their products on many e-commerce sites in India. It is constantly growing in online shopping segment. The company initially focused on consumer product categories like Beauty, Fashion, Home essentials, Kitchen products and Handcrafted lifestyle products. Peryfairy was established in Surat on 2019. It's subsidiary Peryfairy SoftCare is professional service provider that provides business consulting, third-party(3P) services, Internet marketing and outsourcing services.

History


Peryfairy was founded by Kishan Nakrani in Surat on 2019. After digitalization of shopping sector, Peryfairy decided to sell online on all ecommerce site but it was difficult to understand, sell and managed all platforms together. So, the team decided to start 3P services in 2019 for online seller that makes better explanation and help sellers every possible way.

Vision
Peryfairy's focus is on the value ecommerce segment - a market which is three time larger than branded goods market. It sells good quality merchandise that offers to customers value for money options, similar to what would sell in local markets and high streets in a city.

Peryfairy has built an asset light model and operational capabilities specific to serving a value segment though a focused approach and disciplined executions. It has been able to keep cost of operations low to serve the segment with positive unit economics. For peryfairy, one of the learning curves of selling value for money products to non-metro buyers has been need to add engagement and entertainment just like in the physical world and not only provide fastest way to find a products and check out.

Subsidiaries
Peryfairy SoftCare is most recognize subsidiary of Peryfairy that provides


 * Business Strategy, Technology Strategy and Operational Service.
 * technology, Business and Management Consulting.
 * Digital marketing, Analytics and Mobility Services.
 * Focused on Technology Software, Implementation, Delivery & Research and development.

Category:E-commerce Category:Software Category:Marketing