User:PAULLY2011/sandbox

Edit 1 Growth–share matrix

There are further criticisms to the B.C.G Matrix. The Matrix assumes that dogs have low market share and relatively low market growth rate. This can be challenged as there are several dogs on the market which are very profitable and retain significant market share. BIC razor blades are a modern day example. BIC Razor blades are an example, costing the firm an average of £0.05 to produce and have a retail selling price of £2.43. This market is to expand by 25% annually for the next 5 years. This demonstrates how the B.C.G Matrix contradicts itself as a dog with little cash usage has considerably high market share within the market.

Edit 2 Social Media Optimization

The amount of businesses that use Facebook to advertise also holds significant relevance. Currently there are 3 million businesses that advertise on Facebook. This makes Facebook the world’s largest platform for social media advertising. What also holds importance is the amount of money leading businesses are spending on Facebook advertising alone. Proctor and Gamble spend $60 million every year on Facebook advertising. Other advertisers on Facebook include Microsoft, with a yearly spend of £35 million, Amazon, Nestle and American Express all with yearly expenditures above £25 million per year.

Furthermore the amount of small businesses advertising on Facebook is of relevance. This number has grown rapidly over the upcoming years and demonstrates how important social media advertising actually is. Currently 70% of the UK’s small businesses use Facebook advertising. This is a substantial amount of advertisers. Almost half of the world’s small businesses use social media marketing product of some sort. This demonstrates the impact that social media has had on the current digital marketing era.

Edit 3 Digital Media

The impact of the digital revolution can also be assessed by exploring the amount of worldwide mobile smart device users there are. This can be split into 2 categories smart phone users and smart tablet users. Worldwide there are currently 2.32 billion smartphone users across the world. This figure is to exceed 2.87 billion by 2020. Smart tablet users reached a total of 1 billion in 2015, 15% of the world’s population. The first mobile phone was released in 1973 by a senior engineer in Motorola and was only affordable by the incredibly wealthy. The fact that such a large proportion of the world’s population own smart devices demonstrates the rapid level of growth achieved throughout the digital revolution.

The statistics evidence the impact of digital media communications today. What is also of relevance is the fact that the numbers of smart device users is rising rapidly yet the amount of functional uses increase daily. A smartphone or tablet can be used for hundreds of daily needs. There are currently over 1 million apps on the Apple Appstore. These are all opportunities for digital marketing efforts. A smartphone user is impacted with digital advertising every second they open their Apple or Android device. This further evidences the digital revolution and the impact of revolution.