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The requirement for PCOM 545’s final assignment is to deliver a short analysis that explains a chosen topic’s relevance to globalization and communication studies. As 2010 is marked by increase mediation of public and private communications made possible by evolving Web 2.0 technologies, it became evident that the discussion of this research should revolve around social media. Now, globalization is a polysemic and fluid term; therefore, the research will examine social media through the definition provided by Rantanen (2007). In other words, this research project will examine how social, economical, political, and cultural relations are increasingly mediated through social media channels. The focus of this project is not only to analyze social media in the global context, but also sensitize the readers to several social media platforms in order for them to grasp the paradigm shift in communication practice that arises from Web 2.0 technologies.

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