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Liking

The rule of Liking in the aspects of Social Psychology is based on the fact that you will do more for people you like rather than people you dislike. There are many determining whether or not a person is liked which are physical attractiveness, similarity, familiarity, compliments, and propinquity.

Physical attractiveness is how attractive a person is physically. It is acknowledged that good-looking people have an advantage in social interaction. There are three aspects of Physical attractiveness; facial attractiveness, body mass index, and height.

Similarity is how much a person is like our self. We tend to like people who are similar to our self, whether these similarities are in areas of opinion, personality traits, background, or life styles.

Familiarity is how well a person might or might not know a person.

Compliments are a form or positive reinforcement and feedback that person might use to get you to like them.

Propinquity is the proximity and or nearness to another person. The more you see a person the more likely you are to develop a liking to them. Propinquity not only means physical proximity but also could include kinship, political views, and also religious views. The closer in proximity two people are the more likely they are to like each other and have similar views.

The liking rule can also apply to groups. The Contact hypothesis or Intergroup Contact Theory is a great way to improve relationships among groups that are having internal conflicts.

Even though the rules of liking have been proven to work in many different studies, people still seems to believe that these factors of liking do not work on them. Since liking is shown to work unconsciously, there are some defenses against liking one can utilize to protect themselves from any unwanted influences. One of these defenses is if you develop a strong liking to person very quickly step back and ask yourself why you have developed these feeling as quickly and try to establish whether or not that person is using any of the liking rules.