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= Performance and Productivity = This article Critically analysis the challenges and opportunities of effectively and efficiently managing productivity and performance to increase the profit, alongside a commitment to appropriate management of the human resource and with consideration for the  sustainability of the planet.

Introduction
An organization’s performance and productivity are fundamentally carried out by the Operation Management (OM). OM is define as the activities which adding values to the creation of goods and services when transforming inputs in to outputs. The productivity is a ratio of produces in many cases, but the performance is stating the way of doing things with standards based on economic and operational aspects that targeted to increase the productivity. As well the inline concepts of effectiveness and efficiency are referred to the actual output over expected output and expected consumed over actual resource consumed. Then interaction between all these concepts is varying and argued by different authors and practitioners, then the application of such are more individualistic. See the diagram The triple P model

This writeup critically analysis the challenges and opportunities of effectively and efficiently manage the product and performance to achieve sustainable goals. Further it tries to see how the Amazon Inc has acted in each point and summaries the entire finding.

Challenges and opportunities of effectively and efficiently managing productivity and performance
Globalization: The effect of Globalization has made huge transformation of world economy. There is significant enhancement in interfirm alliance and geographical diversification in productions. Developed countries with knowledge-based economies are engaging in foreign direct investments .Decline of transportation and communication cost lead capital, material, labor and  other supportive variables easy available in global market. The critical analysis for the globalization is as follows. However, when consider the amazon, is a best example for the globalized operations. Amazon handles millions of orders with their massive inventory, efficiently and effectively through their operating systems.

Inventory controlling: It required sour knowledge on demands to better forecast and physical control to reduce the stock holding cost in organization. There for many organizations are using economic order quantity model (EOQ), production order quantity and quantity discount methods for inventory controlling. Poor inventory always keeps stores out of stock and compel customers shop with competitors. The critical analysis for the concern is as follows

When consider Amazon, it has the largest flash sales website with promotions like lightning deals, prime day and early access. They gather information of consumers buying patterns, real time information and statistics of characteristics. Each deal gives information about product rating, discount prices, trending goods, number of options, reviews and other relates. Amazon run their business based on collected data with timely improvements

Supply Chain Operations: Purchasing is a cost determining point in the production cycle. Supply chain activities make direct impact to the productivity including quality of raw materials, goods or services providers, distributors, wholesalers, or retailers with speedy and reliable collaboration. During the process, operation managers do have the sense on short term and long-term relationships between suppliers, joint ventures, combinations with virtual companies and other effective sourcing methods. Competitive advantage is thoroughly considered by operating businesses as an effective cost reduction. The critical analysis is as follows In the case of Amazon, the automated and green packing gives a sustainability assistance. As the amazon started as a manager of supply chain business, the well experience staffs, and the organization culture assist to increased its revenue.

Information Technology (IT): Today business are information driven, hence organizations of  invest on IT to increase productivity, quality and profitability. But organization complexities, lack of attention to the human, IT oriented  aspects, poor management, poor user requirement management, weak attention for business needs and goals are blocking the success from IT Also criticism on technology says it creates bureaucratic infrastructures and  make problems than solve with less thinking. However, IT applications reduces cost and enhance the business through advance technology. As the 100% accuracy from IT, improve productivity and efficiency. When Consider the Amazon scenario, Rackspace and Microsoft are pioneers of cloud computing in the business world. Apart of them Amazon has shown tremendous growth in their web applications recent years. IPA systems like Amazon Alexa collect user information for develop their business strategies. The company has been able to dominate the business using IT in effective way.

Other determinations on suitability: It understood that, to gain the sustainability it should aim to profit, people and the planet. Hence the organization to be driven as agile manner by responding internal and external changes. Then the main critical challenge of any organization is environmental pollution. There are many rules and regulations has been imposed, thus, the companies have to search better solutions operate their business while creating fair values to the people and the planet.

When evaluate the reaction of organizations link Amazon, most of them were criticized the way they treat to employees and the environmental degradation due to mass packaging carbon emission. When in the case of Amazon, the company used cardboard boxes, plastic and bubble wrappers for packaging but they had to move  to recyclable packaging materials in 2016. Also they have emitted carbon footprints on the packaging and goal to reach net zero carbon in 2040. The company is on the path of renewable energy generation, wind and solar projects, helpful activities for bio - diversity maintenance and prevented water wastage by using recycling methods in power plants. However, employee satisfaction while the planet and profit balance is very difficult under take. There are arguments against the Amazon, saying they pay lower  wages for long working hours and very poor caring when compared to companies like Walmart which is in similar capacity. However in technologically Amazon  comes forward in sustainable environment considerations. But the company is highly caring about the consumers who help them to earn profit. Amazon as a high profitable leading organization could be able to handle two pillars of triple bottom successfully. Except one pillar of people. In the rapid globalization managers are challenged to develop and produce high quality green products. Also, to lead employees as specialized, efficient and motivated in team to get better performance. Finally, to satisfy stakeholders commitments identifying ethical, social and sustainable requirements.

Further, In the competitive framework human resource management has become crucial task for managers. Because recruitments, retention and development should line with the objectives of the company. Wrong decisions of HRM will lose the profit and integrity. As well as managers have to handle wages very carefully when increasing productivity measurements. In case of Amazon, many allegations and appreciations simultaneously appeared.

Conclusion
It analysis the challenges and opportunities to performance and productivity in the globalization, inventory control, supply chain operations and information technology utilization for any organization sustainability. Then all the findings can be analyzed as follows;

Recommendations
However, when overall analysis, the balance between performance and productivity goals will guide the organization to higher profit. Fundamentally, the organizations need keen on productions in low-cost suing the existing opportunities. However, it must strictly follow the standards to achieve the performance which increase the demand for the production and give higher profit. The balance between the skills requirements and provide facilities to the HR is another important factor for sustainability. The organization must thoroughly manage this in remote teams specially. The plant sustainability is mainly put barriers to the organization for low-cost production. But the customers are moving to greener product, the production cost can be covered. Hence the organizations need to become environmentally products ever the production cost high.

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