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Treatment of Latin Americans and Hispanics in Hollywood

Until recently, Latino portrayals in the media has had negative affects for the Latino community. Historically Latinos have not only been portrayed negatively through stereotypes but they have also been largely ignored and excluded from most American Media. Support for this assumption has been provided by The Annenberg School of Cultural Communicators Project which found that between the years of 1969 to 1978 only 2.5% of primetime television characters were Hispanic.10 The significance of this is that this figure is still significantly behind other minorities such as the African American population who comprised 8.5% of primetime television characters. Another study conducted by The Center for Media and Public Affairs in Washington DC has shown that Latinos have been in the 2% range of representation in Media for the past 30 years. This percentage is also following a downward trend which is especially noticeable in the Prime Time Television shows.11 Findings also unveiled that  “Hispanics are virtually absent as characters in the entertainment media and as correspondents and anchors in news media.12 This can be best demonstrated by the following video clip in which Latino media producers responded to the question if Latinos were well-represented in Boston's local main-stream media:

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