User:Palidapongmekin/sandbox/Diamond Grains

Diamond Grains is the first producer of homemade-style granola in Thailand founded in 2014 by Chanisa Thothong and Whuthikarn Wongdeeprasit. The brand became popular among Thai healthy products market, food markets and SME (Small/Medium Enterprises). The company is located in Bang Khae in Thailand, which is also the location of its factory.

Diamond Grains produces healthy food products, including Granola and Overnight Granola, using whole grains like rolled oats as the base ingredient. The granola is recommended to be paired with yogurt or milk or can be eaten as a healthy snack option.

Company Background

The founders recognized the market potential of the healthcare products and services, so they decided to start a healthy food manufacturing business. Over the years, granola was not well-known among Thai people so the Diamond Grains provided basic and nutritional information, health benefits and ingredients of the products on its website. Meal plans are also shown on the website to guide a diet regimen to achieve individual goal weight –gaining or losing weight or maintaining current body weight.

Products

Diamond Grains Granola comes with a variety of flavors. The granola is made of rolled oat as the base ingredient, cashew nuts, Perilla seeds and additives according to its flavor such as almond, chocolate and cranberry. The granola comes with nine flavors, including Hearty Nutty, Tropical Rich, Double Chocolate, Summer Berry, Matcha Greentea, Coffee Forever, Bana Nana, Pure Honey and Mocha Moment.

Diamond Grains Overnight is mixed with chia seeds and also has rolled oat as the base ingredient. It comes with four flavors, which is Original, Dark Choc, Matcha and Honey, and No Sugar.

The flavors of the products are created and developed by the founders based on opinions and lifestyles of clients. The products expire within two months after the manufacturing date because it is preservative-free. Diamond Grains divided the products into two sizes, a 38 grams ready-to-eat cup and a 500 grams bag of the granola.

Marketing

Channel of distribution Awards
 * E-commerce (online shopping)
 * Grocery stores
 * SME Teetak (Thai game shows)
 * Top 20 partners of Tops Market