User:PamLaura/sandbox

"CityBee" is mobility sharing company providing carsharing, e-kick scooters sharing, bike sharing and cargo-vehicles sharing services in Eastern Europe. As of 2019, CityBee has over 400 000 registered users and a fleet of over 2000 vehicles, 3000 electric kick scooters in Lithuania, Latvia, Estonia and Poland. According to open data it is the only car sharing service provider in Europe that is profitable.

The company offers a great variety of different vehicles including BMW, Volkswagen, Mini, Fiat, Alfa Romeo and other. Company constantly introduces various exotic, old-school vehicles such as Fiat Multipla and LADA. For renting a vehicle users are charged by the minute and kilometers driven, with hourly, daily, weekly and monthly rates available. For renting the electric kick-scooter, users are charged by minutes, plus the unlocking fee. Cars, e-kick scooters and bikes are user-accessed via a downloadable smartphone app wherever they are parked.

Business Model
CityBee services foregoes the typical centralised rental office and allows user to rent and unlock the cars, scooters or bikes on their own via the mobile application. The car vehicles and scooters can park in the orange CityBee zones that covers most of the cities’ areas.

For the carsharing service the company charges a per minute and a per kilometer rate, with discounted fixed rates for hourly, daily, weekly or monthly usages. The price rate depends on the car vehicles chosen as the company offers great variety of vehicles from economical Fiat 500 or Toyota Yaris to a premium class Alfa Romeo Stelvio, Volkswagen Arteon or BMW X1. The price covers rental, gas, insurance, parking and maintenance.

For the e-kick scooter sharing the company charges a per minute rate as well as the unlock fee.

Based on the open data, CityBee is the only carsharing service that became profitable and self-sufficient. 2018 was the first year CityBee became profitable.

Fleet
The company offers a great variety of different vehicles, claiming they seek to provide not only mobility solution but mobility as experience. Offering different class vehicles from economical Toyota Yaris, to luxury Alfa Romeo Stelvio or Volkswagen Arteon, as well as seasonal cars such as Fiat Cabriolet or Mini Cooper Cabriolet. The company is knowns for introducing exotic old-school vehicles as their marketing strategy, such as Fiat Multipla or LADA.

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App
CityBee mobile app allows users to locate, reserve and unlock CityBee vehicles. The user is able to filter and pick the vehicle model, see the fuel level.

History
CityBee was founded in Vilnius, Lithuania in 2012 becoming one of the pioneering carsharing service providers in Eastern Europe. By 2017 CityBee expanded its service to other largest Lithuanian cities Kaunas and Klaipėda, as well as allowing users to travel between cities, as in taking a vehicle in one city and leaving in another.


 * In 2018 CityBee entered Polish market with cargo vehicle sharing services, followed by the introduction of the same product in Latvia and Estonia the year after.