User:Paradisegroupsg/sandbox

Paradise Group Holdings Pte Ltd (Chinese: 乐天餐饮集团) is an established Singapore-based restaurant group incorporated in 2008 by two directors, Mr Eldwin Chua, the Chief Executive Officer and Mr Edlan Chua, the Chief Operating Officer. The Paradise Group of restaurants serve a wide variety of Chinese cuisine and their brands include Seafood Paradise (乐天海鲜), Paradise Inn (乐天客栈), Taste Paradise (味之楼), Paradise Dynasty (乐天皇朝), KungFu Paradise, Paradise Pavilion (乐天阁), One Paradise and Canton Paradise (乐天小巷港). They currently have restaurants in Singapore, Malaysia, Indonesia and China, with plans to venture to other countries.

Their vision is to be an international diners' paradise for Oriental cuisine where gourmet menus meet exceptional value and tradition meets innovation. Their mission is to “always improve, advance and create to provide exceptional value for diners” and uphold the promise of “creating new dimensions of dining pleasure”.

History
Its first restaurant, Seafood Paradise, opened in 2002 at Defu Lane industrial estate in Singapore and its signature dishes include Creamy Butter Crabs and Chilli Crabs. Today it is a chain of seafood restaurants with four outlets in Singapore. In 2006, the group opened its fine-dining restaurant, Taste Paradise in Chinatown which has won many awards since then. In 2009, Taste Paradise moved to its current location at ION Orchard shopping mall.

In 2009, the group launched the first outlet of Paradise Inn at Funan DigitaLife Mall, which serves classic home-style Cantonese food. To date, it has more than 10 outlets at various locations in Singapore, including NEX Mall, Bedok Point and Singapore Changi Airport Terminal 1.

In 2010, the group launched One Paradise, their catering arm and another exciting concept, Paradise Dynasty, at ION Orchard that offers northern and southern Chinese delicacies. Pushing the envelope on culinary creativity and innovation in Chinese cuisine, Paradise Dynasty introduces first-of-its-kind types of xiao long bao soup dumplings (小笼包) such as black truffle, foie gras, garlic, ginseng, cheese, Szechuan and crab roe.

Paradise Pavilion also opened in 2010 at Marina Bay Financial Centre, offering refined modern Chinese cuisine and authentic Peking duck in a fine-dining setting. The Paradise Group also unveiled KungFu Paradise at Bedok Point which is a casual all-day East-meets-West café for the younger crowd. By 2012, it will have a total of five outlets all over Singapore.

In December 2011, Paradise Group embarked on another new brand, Canton Paradise which is a Hong Kong-style eatery offering the best of Cantonese and Shunde cuisine. Its first outlet at 112 Katong mall is followed by a second outlet at JCUBE and a third outlet in the city centre by the third quarter of 2012.

In June 2011, the Paradise Group also opened their first overseas restaurant, Paradise Dynasty, in Jakarta, Indonesia, followed by the launch of Paradise Inn, KungFu Paradise and Paradise Dynasty in Kuala Lumpur, Malaysia from December 2011 to the first quarter of 2012. The group has set its sight on opening seven overseas outlets in 2012, including Paradise Dynasty in Shanghai, China and Taste Paradise at Jakarta, Indonesia. It is exploring joint ventures and franchises in countries like Japan, Vietnam, Thailand, Philippines and Australia.

Awards and Accolades
Under the charge of CEO Eldwin Chua and Group Executive Chef Fung Chi Keong, the Paradise Group of restaurants has won many accolades and awards. They include:


 * The Entrepreneur of the Year 2011, awarded to CEO Eldwin Chua by EO Asia
 * Singapore Prestige Brand Award 2011, awarded to Paradise Group Holdings by the Association of Small and Medium Enterprises and Lianhe Zaobao
 * Top Winner for the Notable SMEs category in the SME1 Asia Awards 2011, awarded to Paradise Group Holdings by the APF group
 * Enterprise 50 Awards 2011, awarded to Paradise Group Holdings by the E50 Association
 * HAPA Restaurant Of The Year(Best 10 In Asia), awarded to Taste Paradise in the Hospitality Asia Platinum Awards 2011 – 2013
 * HAPA Most Authentic Asian Cuisine Restaurant (Best 10 In Asia), awarded to Taste Paradise in the Hospitality Asia Platinum Awards 2011 – 2013
 * HAPA Restaurant Of The Year (Best 10 In Asia), awarded to Paradise Pavilion in the Hospitality Asia Platinum Awards 2011 – 2013
 * ′Samsung Business Excellence Award – Fine Dining′ at the Epicurean Star Award 2011, awarded to Taste Paradise by the Restaurant Association of Singapore
 * ′Best Restaurant Concept Award - Chinese′ at the Epicurean Star Award 2011, awarded to Paradise Dynasty by the Restaurant Association of Singapore