User:Patel.j.poonam/theory of rhetoric

theory of rhetoric Is a modern theory of Architecture. "Most fully explicated in an anonymous treatise sometimes ascribed to Cicero, the so-called Rhetorica ad Herennium, and Quintilian's Institutes of Oratory, the rules of rhetoric- whether employed conscisouly or unconsciously- underlie many great works of Western art....'' It consists of five parts- invention, arrangement, embellishment, memory, and delivery...(page 324) It defines four steps: charge, division into issues, alternatives, and choice with justification"