User:Patriciaskinner

Arabic SEO is basically the same as English SEO but the Arabic language is written from right to left so any information that refers to the left side of the page would be changed to the right side of the page, as Arabic readers would focus their attention there.

A distinction must be made between the Arabic online community, and the online community originating in the Middle East. Dubai and Amman are the two most active online communities but a large part of the communication for those two countries is conducted in English, so regular English language SEO is applicable here. However, other Middle Eastern countries, notably Saudi Arabia, conduct themselves on the Internet almost exclusively in Arabic and for them the rules must be changed slightly.

Although generally Internet marketing including SEO has been slow to take off in the Middle East, we are now seeing a rapid rise in the level of activity. New Internet marketing and digital marketing companies are springing up almost on a daily basis and companies are getting wise to the world of digital marketing and especially mobile marketing fast. For all these they must employ some form of SEO including Arabic SEO for the Arabic text they employ for websites or in mobile marketing.

A major SEO problem for the Middle East region is the fact that due to the wide variation in dialects, keyword research is further complicated when conducted in Arabic. Unlike the English-speaking world where there is a clear difference between say, US English, UK English, AU English and others, in a very small geographical area there are major Arabic dialects such as Saudi Arabia, Syria, Iraq and Jordan/Palestine, there are also many less significant dialects for tiny areas that may, or may not need to be targeted.