User:Paul Hermann/sandbox

Gifi
Gifi (an abbreviation of "Ginestet Philippe", stylized "GiFi") is a discount store of low-priced products designed for home and family, closely related to the non-food discount category. GiFi is a well-known registered trademark, along with its motto "des idées de génie" {"Gifi, ingenious ideas"}.

The firm is now present on the whole French territory with near 434 shops recorded on September, 30, 2015, mainly in France. The firm is also present in Belgium (two shops), and has a few commercial branches in Spain (Catalonia) as well.

Philippe Ginestet is the founder of the company, and also its chairman and CEO (chief executive officer).

{| class="sortable" !

Summary
1. History

2. Visual identity 2.1 Logos 2.2 Slogans

3. Controversy

4. Worldwide implantation

5. Stock market data

6. External links
 * }

History
On September, 18, 1981, Philippe Ginestet opened a first shop in Villeneuve-sur-Lot (Lot-et-Garonne, France) based on the discount concept: "Gifi le vrai soldeur" {"Gifi - real bargains"}.

In 1986, 9 selling points were to be found in the South-West of France. The concept evolved from discount products to first-price products. "Gifi le vrai soldeur" {"Gifi - real bargains"} became "Gifi Center". In 1988, Gifi established its own central purchasing body and began supplying its goods to Asian countries.

In 1993, Gifi's 50th shop was inaugurated and the firm then adopted its current slogan: "Gifi, des idées de Génie !". In 1998, the 100th selling point opened in Péronne, in the Somme department of France.

In 2002, Gifi opened its first shops in Overseas-France (Guadeloupe and Guyana) and on an international scale. On April, 26, 2003, the first Gifi shop opened in Belgium, in Ostend (the Flemish Region). In 2004, 3 Gifi shops opened in Spain. The development of the firm's concession started in 2009.

In 2011, the firm's first concession opened abroad, in Morocco. On September, 18, 2011, Gifi celebrated its 30th anniversary ; it inaugurated its 400th shop in 2013.

On June, 26, 2017, Gifi was designated to assume the management of the "Tati" brand of cheap clothing by the "Tribunal de Commerce" (Commercial Court) of Bobigny.

Slogans

 * From 1981 to 1993: "Gifi, le vrai Soldeur" {"Gifi - real bargains"}
 * Since 1993: "Gifi, des idées de Génie !" {"Gifi - Ingenious Ideas"} (Morocco, France, French overseas territories and departments, Belgium)
 * Since 2003: "Gifi, een huis vol ideeën" (Belgium)
 * Since 2004: "Gifi, Ideas de Genio !" (Spain)
 * Since 2017: "Gifi, Ideas Geniales !" (Spain)
 * Since 2017: "Gifi, Idee Geniali !" (Italy)

Controversy
Gifi is an important advertising investor of the French Canal 8 TV Channel. In May 2017, the channel's main television host, Cyril Hanouna, made a joke which was qualified as homophobic. As a result, the episode generated a controversy which led most advertisers to abandon their partnership with the channel. However Gifi decided that it would:

"maintain its (publicitary) commitments towards the Canal 8 TV Channel {...} We shall comply with the decisions taken by the Conseil Supérieur de l'Audiovisuel ("CSA"). {...} The Gifi group fervently defends all differences!"

Worldwide implantation
Number of Gifi shops by country in September 2016

Stock market data
In terms of cotation,

Gifi was estimated to be on Euronext Paris, in the B compartment of Eurolist, under the code name ISIN: FR0000075095, and took a part in the calculation of stock indexes SBF 250, SBF SM, CAC Small, CAC Mid&Small190 and CAC All-Share (PAX).

In 2011, Gifi announced that it was quitting the game, following a takeover bid. Since the majority of the shares belonged to Philippe Ginestet, his wife, his son and a small minority, other shareholders were forced to withdraw. A 2011 ranking by Challenges (magazine) put Philippe Ginestet (and his family) at the 107th rank of French fortunes.