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Takashi Inoue: public relations practitioner, scholar, and theorist
Takashi Inoue (born 20 November 1944) is a public relations (PR) practitioner, scholar, and theorist, known for theories such as his "The three forces of hyper-globalization", "Self-Correction Model of Public Relations", and "Japan model". He is also known for being the first to teach in postwar Japan public relations courses at a major university and is the Chairman and CEO of Inoue Public Relations, which he founded in 1970. He is a Visiting Professor at the Graduate School of Management, Kyoto University and at Kobe Institute of Computing (KIC). He has been quoted in major foreign press reports on various topics such as the East Japan Earthquake and 2018 arrest in Japan of Nissan Chairman, Carlos Ghosn. He has spoken out about modern Japan's lack of PR skills and has described the resulting "Deficiency of Japanese diplomacy", and in 2010 he wrote about Corporate Japan's almost endless string of major scandals leading to "A culture of apologies: Communicating crises in Japan"

Early Life
He was born in the Chinese city of Dalian(formerly Dairen, Manshū) at the end of World War II as the 6th child of Mr. Rikichi Inoue, who was then the Japanese wartime vice mayor of the city, and Mrs. Junko Inoue. He first touched Japanese soil before reaching age 2, when the family repatriated after the war. He grew up in Japan as part of the first postwar generation.

Career in Public Relations
Takashi Inoue founded Inoue Public Relations (IPR) in 1970 as one of the first PR firms in Japan to focus on high technology. Between late 1970s and early 1980s he helped both Intel and Apple Inc. enter the Japan market. In 1984 he planned and executed the public relations program for the launch of Apple’s MAC in Japan. In the late 1990s when Japan’s trade surplus created trade friction with the U.S., his firm helped a U.S. auto parts manufacturer achieve deregulation in Japan in the famous case of Tenneco. By bringing about changes in Japan's tax and automotive regulations in the automotive parts market, which had acted as non-tariff trade barriers, IPR helped Tenneco expand sales in Japan. This success helped avoided U.S. trade sanctions that U.S. President Clinton had threatened. These changes also resulted in Inoue Public Relations winning in 1997 the prestigious International Public Relations Association’s Golden World Award Grand Prize. IPR also won the 2015 (IPRA) award for successful deregulation public relations campaign for its client CONCUR JAPAN, LTD.

Career in Academia
After practicing public relations in Japan for over 30 years, he started a public relations course at Waseda University in 2004, which was the first of its kind at a major Japanese university. In 2009 Takashi Inoue received a Ph.D. from Waseda University, as the first doctoral degree awarded for public relations, and for research for the Self-Correction Model of Public Relations. He has been teaching at the Kyoto University’s Graduate School of Management since 2012.

Books written, edited, or co-written

 * Inoue, T. (2003a). "An Overview of Public Relations in Japan and the Self-Correction Concept", In K. Sriramesh, & D. Vercic (Eds.), The global public relations handbook: Theory, research, and practice. (pp.323-353). New Jersey: Lawrence Erlbaum Associate.
 * Paburikku rireshonzu (Public Relations), 1st ed., Tokyo: Nippon Hyroron Sha, 2006
 * Paburikku rireshonzu (Public Relations: Relationship Management), 2nd ed., Tokyo: Nippon Hyroron Sha, 2015
 * Public Relations in Hyper-globalization: Essential Relationship Management - A Japan Perspective, Takashi Inoue, Routledge, 2018

Articles and other written works

 * "Evolution of Public Relations Education and the Influence of Globalisation - survey of eight countries", Takashi Inoue, 1997, IPRA-Gold Paper No. 12
 * "The Need for Two-Way Communications and Self-Correction,” IPRA, Frontline Takashi Inoue, Ph.D., 2002
 * “A culture of apologies: Communicating crises in Japan”, MyPRSA-The Public Relations STRATEGIST, May 24, 2010 - By Takashi Inoue, Ph.D., http://apps.prsa.org/Intelligence/TheStrategist/Articles/view/8644/102/A_culture_of_apologies_Communicating_crises_in_Jap#.XHyCx4gzbIU
 * “The Japan Model”, 2011, IPRA, IPRA Frontline (online),Takashi Inoue, Ph.D., https://www.ipra.org/news/itle/the-japan-model/
 * “ITL #263 - A profoundly new environment: the three forces of hyper-globalization,” IPRA, April 2018,  Takashi Inoue Ph.D.,  https://www.ipra.org/news/itle/itl-263-a-profoundly-new-environment-the-three-forces-of-hyper-globalization/
 * “Hyper-Globalization and the Critical Role of PR”, October 2018, O’Dwyer’s, By Takashi Inoue Ph.D., https://www.odwyerpr.com/story/public/11458/2018-10-16/hyper-globalization-critical-role-pr.html