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NYX Cosmetics is an affordable American cosmetic brand based in Los Angeles, California. The NYX cosmetic company was founded by Toni Ko in 1999.

The brand is mainly sold in stores such as Ulta and Super Target in the United States but is also distributed around the globe. NYX offers many beauty utensils for the eyes, lips and face. NYX also supplies consumers with a large color selection for both professional makeup artists and the average woman.

The name “NYX” originated from the name of the Ancient Greek goddess, Nyx, of the night.

NYX Cosmetics supports many charities such as Musicares, Children's Institute Inc., and the Cedars-Sinai Medical Center. NYX cosmetics also hosts the NYX FACE Awards in which well known beauty enthusiasts compete in various challenges involving makeup in the hopes to win not only $25,00 dollars but also a promising career in the beauty industry.

NYX Face Awards
The NYX FACE (Fine Artistry of Cosmetic Elites) Awards is an event in the beauty community in which well known web beauty experts compete for $25,000 U.S. dollars and a career in the beauty industry.