User:Paulthies/sandbox

Ignite
Stream Energy created a separately-branded marketing arm, Ignite, designed to implement a multi-level marketing strategy. Substantively employing the model first pioneered within the consumer services sector by Excel Telecommunications, Ignite associates earn commission through the gathering of energy customers. They also earn income when the sales agents they recruit into the business gather a required number of energy customers. All money paid through the Ignite sales organization is solely attributed to customer gathering activities.

Recruits can become an associate by paying a one-time fee of $329.00. Local meetings known as “Business Presentations” are held to introduce invited parties to the Ignite concept. These meetings are conducted throughout Texas at more than 80 venues on a weekly basis. Independent Associates also maintain Ignite internet-based "homesites" that serve as informational web forums for the education of recruits.

Since its first promotional event held on 27 January 2005, Stream Energy has attracted through this Ignite organization hundreds of thousands of independent associates which, in turn, focus on primarily recruiting individuals from within their "warm market" (family, friends and acquaintances) as prospective electricity customers and future sales agents.