User:Peridone/sandbox

Album Cover Art
Drake is an avid user of social media marketing to promote his music. Album art work for "Nothing Was the Same" created an influx of internet memes shared across social networking sites, using the cover art in humorous ways. This generated a buzz online and self-promoted the album. Drake continued this theme with the If You're Reading This It's Too Late mixtape cover where social media users would alter the Chik-Fil-A style words to whatever they please and repost their creation on their social sites. There even exists a meme generation website for this very mixtape. Drake continued to stay present amongst his audience and caused even more social media engagement with his latest album "Views from the 6". Internet users would take the graphic of miniature Drake sitting on top of the Toronto CN Tower onto whatever they please, such as the face of Michael Jordan or on a cup of orange juice. A ‘Drake’s Views’ meme generation site was created and became a free promotional tool for the album, spawning hundreds of comical memes posted across social media. The day of Views’ release, Drake partnered with Snapchat and showcased several Snapchat filters which allowed users to interact with the album release buzz with filters such as “Do Your Best Drake Impression”.

Music Videos
Self-promoting online content and the cohesion of Drake with parodies and memes was further expanded in his "Hotline Bling" music video, directed by Director X. Drake performed amusing and unconventional dance moves with pronounced facial expressions in a box like stage, conveniently fit for the screens of smartphones. Again, memes of his dance moves were created and shared all across the internet. Drake showcased the power of placing brand statement in the hands of his audience by giving rise to creative opportunities for his fans to be involved with his art. He even re-posted some fan made art onto his own Instagram account, spurring more fans to engage with the video’s promotion.