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Racial whitening, or "whitening" (branqueamento), is an ideology that was widely accepted in Brazil between 1889 and 1914, as the solution to the "Negro problem."[1]  However, racial whitening specific to Brazil also encompasses the perception of individuals as white as related to their position in the class system. Supporters of the Whitening ideology believed that the Negro race would advance culturally and genetically, or even disappear totally, within several generations of mixed breeding between whites and blacks. This ideology gained its support from two scientific racism beliefs that were prominent during this time. One being social Darwinism, which applied Darwin's theory of natural selection to a society or race, and the other being Aryanism, the belief that the "white" Aryan race was superior to all other cultures. By combining these two ideas, the white elites of the time believed that because "white" blood was superior it would inevitably "whiten" the inferior races' blood.

Perception of Whiteness in Brazil

Whitening in Brazil is a sociological term to explain the change in perception of ones race as a black or mixed race person rises in the class structure of Brazil. Racial whitening in Brazil is a concept of race that is deeply rooted in the history of the nation. Similar to that of the United States, Brazil experienced massive colonization by Europeans and importation of slavery in the 18th and 19th century. This type of political climate inherently represses a group of people while one group dominated the other. In the case of Brazil, the white man rose to the top of the social ladder, which left the African slaves and the future Afro-Brazilians repressed for generations to come.

Whiteness in Brazil is often defined at the intersection between race and class. In Brazil, one’s racial classification is not only dependent on skin color, but it is also influenced by the perception of self and the perception from others. Compared to the United States, race in Brazil is not often defined based on the biological make-up of a person. As described by Omni and Winant, racial formation is “the process by which social, economic and political forces determine the content and importance of racial categories, and by which they are in turn shaped by racial meanings.”   This suggests that race is defined by social forces and the individual. In Brazil it has been said that race exits on a spectrum and can change based on a number of factors.

Moreover, class and education have an influence on the perceived whiteness of an individual. The Brazilian class system is heavily influenced from the history of slavery and colonization. This puts people who identify as white at the top of class system and those who identify as black at the bottom of the class system. Upward mobility is possible in Brazil, but very rare. An aspect that influences the upward mobility of individuals is education. According to Telles, greater education leads to greater whitening. This suggests that if one achieves higher education they can be perceived as more white.

It is important to note that this concept of racial whitening is unique to Brazil. Brazil’s flexibility in racial classification system and their unique interpretation of race allows for this idea to exist. Future research ought to be done elsewhere to see where else this idea of racial whitening exists.