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Asian Festival of Children's Content
The Asian Festival of Children’s Content (AFCC) is a festival held each year at the National Library in Singapore started since 2010 with speakers and people who work for children's content from all around the world, not only Asia. The festival is organized by the Singapore Book Council and provides presentation, panels, masterclasses, workshops, book fairs which have a great number of books from local and international publishers. The Asian Festival of Children's Content is an event held in Asia that boosts the writing, production, and publication of children books. The purpose of the event is to popularize Asian stories content, promote the communication of Asian children books and its prosperity. Since 2010, the influence of AFCC in Asia has increased in many ways. In the past, there wasn't a good liaison to connect Asian children's writing producers with children, or the readers. So the establishment of AFCC can improve the situation and has a greater chance to provide more children's readings. It shows the world that not only Western countries have enough children's readings, Asian countries also have abundant sources of children's content that need to be discovered. Each year has a focus on a country in Asia. In 2015, AFCC focused on China; in 2016, AFCC focused on Japan; in 2017, AFCC focused on Indonesia.

History
In Asia, there are more than 1 billion children who don't have enough resources for their cultivation and recreation. Most of their education and recreation materials come from the West. There are a great number of Asian resources, but most of them are not excavated and waiting for people to find them. So, it's necessary to find these resources and release them to Asian children and they can learn more about Asia and its culture, literary and visual arts. It can also be the fundamental for them to receive better education.

Asia has abundant resources in culture and customs, many things can be developed and provided to children. The first AFCC, AFCC 2010 attracted many famous writers and authors who work in children's content and made this a face-to-face opportunity. The festival provided many existed materials, and also showed new content that hadn't been published before at the same time. Many people who work in different positions related to children books have gained advantages from it. The influence is not only in Asia, even the whole world. The AFCC is not only a place for children's content producers and children, it's also a place for children and parents. When parents take their children to attend the festival, there are many activities and games and need the cooperation of parents and children. Therefore, they can have more family time and enjoy themselves at the event.

2013 AFCC
In 2013, the National Book Development Council of Singapore started to collaborate with the National Library of Singapore to hold AFCC. This time, AFCC lasted for 6 days, from 25th of May to 30th of May. Since the influence of AFCC became bigger every year, the venue used last year couldn't hold current population, AFCC moved to a bigger venue in order to hold more people. The topic this year was "An Early Start for an Early Lead", and the festival emphasized on speaking a foreign language besides native language. There were some events such as seminars, media meetings and Media Mart and Rights Fair. The seminars were held by producers of children's reading and they didn't require any prerequisites, people could learn more about children's content from the beginning. Media meetings gathered professional crews from all over the world to discuss how media can be used during AFCC. The Media Mart and Rights Fair was about allocating children's books to different places in Asia, investigating the market, sharing ideas about children's books for writers from different places.

2015 AFCC
In 2015, AFCC was held in Hunan, China. This year AFCC concentrated on the country China. The whole festival lasted for 3 days, from 4th of June to 6th of June. On the 5th of June, many famous Chinese writers such as Bing Bo, Qin Wenjun, Zhao Wuping gave speeches. On the 6th of June, three famous children's content writers Mei Zihan, Wang Yimei, and Tang Sulan had a speech on The Imagination and Virtue of Children's Books. Mei Zihan introduced the book Little Blue and Little Yellow; Wang Yimei introduced the book Mad Tuesday. There was also a speech given by the chairman of NBDCS to introduce AFCC,"......There are many games and sessions held to help children read, but not many of them are as efficient as reading. But the meaning of those games is for parents and children to spend time together and find children's interests. If so, children can become more interested in reading and they can be more imaginative." 10 Chinese experts in children's content were given speeches to talk the situation and development of children's reading. About fifteen thousand participants joined AFCC, roughly four thousand more people than last year. There was also a special event called Children-For-Children, this event aimed to change original content to another forms of arts such as dramas.

2016 AFCC
In 2016, the festival was concentrated on Asian theme. There were about a thousand representatives from different countries to attend the sessions and 116 professional children's writers gave speeches. In order to encourage Singapore indigenous children's reading productions, there were sessions highlighting and commenting on Singapore's children's writing. The Chairman of NBDCS introduced,"It is an honor to hold the festival for another time. AFCC is a bridge to connect professional children's writings to children so they can communicate to the outer world and know what's going on there. There are many events during the festival, and I believe that Asian children's readings will be better in the future with our effort. This event will be beneficial for both producers and readers." To attract more participants, there were exhibitions of brand new children's books opened for free and also paintings from Singapore. In last year, many kids were attracted to AFCC's language activities. So this year, the festival continued to teach children how to tell stories in their native language and tried to build confidence for them. This year, AFCC focused on Japan and many Japanese writers, experts and people who worked for children's content went to Singapore to introduce children's content and literature in their country. It's also a great opportunity for two countries to communicate and share ideas.

Meanings
Since 2010, the first year of AFCC, the National Book Development Council of Singapore has organized the Asian Children’s Writers & Illustrators Conference (ACWIC) to provide books and content for children. Nowadays it wants to make ACWIC a platform for children, so it becomes the Asian Festival of Children’s Content. AFCC is the platform for anyone who work in Asian children's content in the whole world. This benefit both buyers and sellers. Sellers can sell children's books easily and buyers can find and understand more about children's books.

The first year of AFCC was held in Singapore in May 2010. It was jointly organized by The Arts House and the Book Council of Singapore.

The delegates of the festival discussed and had much scholastic communication in many forms from various sources. The AFCC is a chance for people to know more about Asian children's content. People from all over the world met writers and producers of children's materials from all over the world as promotions of children's content.

More importantly, the festival provided the great chance for writers and producers who are famous for children’s content development to show the importance of quality education, especially children's books, to children as they celebrated and treasured the happiness of childhood.

The National Book Development Council of Singapore (NBDCS) plays an important role in the holding of AFCC. It was founded in 1969 and not lucrative. It boosts publicity and publication of books and other literature forms like festivals. It also has many prizes such as prizes in AFCC to encourage the production of literature in Singapore. In the meantime, NBDCS offers training session and workshops to attract more people to join the creation of literature and books.

Activities
The AFCC is an event in Asia and also a platform for writers, producers, and many people related to children's content. They communicate, cooperate and collaborate to change their ideas and opinions based on their knowledge. Also, AFCC provides many activities, speeches, games, and fairs in order to let people understand more about the festival and children's literature.

For example, in 2018 AFCC, there is a special event called Keynote.

The first game is called Reading for Emotional Engagement and Imagination.

Like its name, the game requires readers to read with emotional engagement and imagination, the staff will assess their performances by their emotion and they need to leave infinite imagination to audiences.

The second game is called Dim Sum Warriors: The Challenge of Asserting Heritage and Countering Stereotypes.

This is a game to test participates' cultural heritage. In other words, to test their understandings of culture. At the same time, they can't have stereotypical thinking or bias on different cultures.

The third game is called Imagining Asia from Afar: Asia in the Mirror of European Children's Literature.

For a long time, Asian literatures have been marginalized because they are not the mainstream like Western literatures. Western appreciation of beauty still overwhelms Asian content. So this game aims to imagine Asia and have some discussions.

There are other special events such as Celebrating Our Stars, Children’s Literature Lecture, Media Summit, and Singapore’s Night & 50th Anniversary Celebrations.

Prizes
AFCC offers many prizes to praise people who contribute to children's content and there are certain standards to be nominated by the prizes.

In 2010, in the first year of AFCC, there were 2 book prizes, Scholastic Asian Book Award and Hedwig Anuar Children's Book Award, each had prize money for $7,300.

In 2011, more than seven hundred children's content authors attended the AFCC. There were 2 prizes set to find more great children's content producers. This was the first Hedwig Anuar Children's Book Award. The prize money was $10,000 and the work nominated had to be produced in Singapore in certain period of time. The second prize was the first Scholastic Book Award. The prize money was also $10,000 and the authors had to be from Asia.

In 2012, there was a SingTel Picture Prize funded by SingTel. The prize money was $10,000 and anyone, not only Asian writers, could be nominated for the award. The other prize was called Scholastic Asian Book Award. The prize money was also $10,000 but the award was made for content for elder people.

In 2013, Hedwig Anuar Children's Book Award still offered $10,000 prize money and SingTel Asian Picture Book Award gave five thousand U.S. dollars for authors and five thousand U.S. dollars for demonstrators.

In 2014, there was a Scholastic Asian Book Award in AFCC. This award nominates outstanding writers in children's reading content in Asia ,is worth $10,000 and is presented to translation of an original work in English to children from six to eighteen years old.

In 2016, there was a prize called Scholastic Asian Book Award. This award was designed for youngsters stories published in Asia. At the same time, there was a prize called the Kidstime Authors' Award. This award was made to encourage people who put children's readings into electronic applications.

In 2017, a Singapore children's book called The Little Durian Tree won the Picture Book Award.