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Peter MacGillivray
Peter MacGillivray is an American event producer who has created experiential events throughout the United States, Asia, Middle East and Australia. MacGillivray started his career as a photographer for The Transcript in North Adams, MA. He graduated with a degree in Journalism from Boston University in 1987 and went to work for General Media in Los Angeles.

In 1995 he started a new position at Petersen Publishing where he held several positions as editor and editorial director. It was at Petersen where he transitioned from editorial to sales, holding publisher roles that included Super Street Magazine. During his tenure with the magazine the title achieved the highest newsstand sell-through in the companies history and the largest volume of advertising pages.

MacGillivray moved to the Specialty Equipment Market Association (SEMA) in 2001 as Vice President of Marketing where he worked for 18 years. During his SEMA years the event experienced significant growth in terms of attendance, exhibitor participation, media coverage and revenue. He brought several experiential features to the show such as "The SEMA Cruise," "SEMA Central," "SEMA Ignited," "Art Walk," "Battle of the Builders," "The Toyo Treadpass," and "Ford Out Front." The event is considered the largest annual gathering of small business in the United States and achieved the largest social media footprint of any business event in the world. In addition to his content, sales, and operations leadership he also served as publisher and sales lead for Performance Racing Industry (PRI) which was acquired by SEMA in 2012.

In 2018 MacGillivray conceived and produced the Global Auto Salon Riyadh, Saudi Arabia - the kingdom's first-ever international enthusiast auto show. The event featured nearly 500 specialty automobiles, celebrities (Ryan Friedlinghaus, Emmerson Fittipaldi, Dave Kindig, Richard Rollins, Chip Foose) an auction, concerts, and breakthrough educational sessions that included "Woman in Motorsports."



Reference section
https://www.bostonglobe.com/business/2019/11/24/auto-show-for-saudis-run-bostonian/AtWTS8dcZFAYiWbzWxVEcP/story.html

External links section
www.petermacgillivray.com