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Jonathan David Riff (born 1987, Orange County) is an American entrepreneur, and hotelier. Riff is best known for being the founder of The Admiral Zaton, and the fashion brand Latitude Supply Co.

Early life, education, and career
Riff was born and raised in an American family in Orange County, CA. After graduating from Arizona State University in 2010 with a degree in Business and Tourism Development & Management, he embarked on a 4-year journey as a fashion design director, founder, and CEO at Latitude Supply Co. before switching gears to his first love of hospitality with the founding of his first hotel The Admiral Zaton.

The Admiral Zaton
In 2014, after spending a few weeks traveling through Croatia, Riff decided to open a boutique hotel on the coast. He located a space in Šibenik and secured a lease. The property was originally home to a socialist community center commissioned by Josip Tito in the early 1900s.

The hotel opened on June 1, 2016 The property consists of a three-story hotel with 15 rooms, the Croatian / Californian -inspired Konona California Restaurant, and a bar. The Admiral Zaton opened after a year and a half of planning and six months of renovations to the existing facility.