User:Petkovdd/sandbox

Entertunity is a term derived from the words entertainment and opportunity, and is used in the sports, media and entertainment industry to denote ceasing new ventures through strategic opportunity management. The term was first coined in 2012 by the founders of Stellman Global Agency (SGA), a strategic advisory and management firm with a global reach and expertise in the areas of sports, media and entertainment.

Entertunity should be differentiated by other forms of business development, in that it creates precedents and explores new linkages and opportunities within the sports, media and entertainment industries, between these industries, as well as with other industries. In so doing, strategic entertunity management brings sports, media and entertainment to a different level of marketing and profitable investment opportunities. An example of entertunity is the1 billion Real Madrid Resort Island project in the emirate of Ras al-Khaimah, UAE announced by Real Madrid Football Club in 2012.