User:Phaedriel/Strategic toolkit

Strategic toolkit was started on 19 May 2007. The purpose is to pull together a number of related strategic analysis tools used in business. These include SWOT analysis, PEST analysis (ever broadening to PESTEL, PEGSTEL, STEEPLED, SET LEDGE), CSR (Competitive Strength Rating),Multicritereate analysis, Strategic Fit, Porters 5/6 Forces Model.

Davejblair 16:46, 20 May 2007 (UTC)

Speedy deletion notice
This article has been nominated for speedy deletion on the basis of blatant advertising. No advertising of products, services, groups or any other type has ever existed in the article.

References are included and will continue to be expanded.

--Davejblair 16:51, 20 May 2007 (UTC)

The term "strategic toolkit" is certainly used (with various meanings), but this article is primarily about "STEP LEDGE", with some redundant information on SWOT and PEST analysis. I never heard of STEP LEDGE, and I get nothing on a Google search for "STEP LEDGE tool" or "STEP LEDGE analysis". Davejblair created this article with no references, then inserted this article in the See also sections of numerous other articles. He's redirected "PEST analysis" back into this article. This is disruptive and isn't helping Wiki readers. This article is being used for self-promotion. --SueHay 21:43, 20 May 2007 (UTC)

STEP LEDGE is a mnemonic - an aide memoire for the key components of macroevnironmental analysis. This article uses the mnemonic to show how macroenvironmental factors contribute to SWOT (itself a mnemonic) analysis. I believe that STEP LEDGE goes far beyond the contribution made in [PEST analysis. The article is unfinished as additional tools must be added to fill the toolbox. Self-promotion not the aim and materials are based on secondary and verifiable sources.Davejblair 01:54, 21 May 2007 (UTC)