User:Phil.a.r.-research

Academic Consumer- and technology researcher
 * PhD in marketing / focus: psychological branding and new media
 * University of Michigan Dearborn
 * Current research interests: Augmented Reality, Virtual Reality, Social Media Marketing, Vintage

On wikipedia, I want to make academic research (my own and those of colleagues) available to non-academics. Disclaimer: My research appears in peer-reviewed academic journals. I do not get any form of (financial) compensation from the publisher or for downloads.