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Winners Don't Use Drugs
Winners Don't Use Drugs is an anti-drug slogan that was included in arcade games imported by the American Amusement Machine Association (AAMA) into North America from 1989 to 2000. The slogan appeared during an arcade game's attract mode. The messages are credited to FBI Director William S. Sessions, whose name appears alongside the slogan. William S. Sessions departed from the FBI in July 1993. After 1993, the slogan was attributed to "FBI Director" until the campaign was phased out in 2000.

History
On January 10, 1989, William S. Sessions announced the cooperation with the American Amusement Machine Association to include the message in video games during a photo session. The games Double Dragon, John Elway's Quarterback, and Tecmo Bowl were used on stage as examples for how the message would appear on the screen. AAMA executive vice president Robert Fay announced that of the 20 video game manufacturers, 17 agreed to include the message in their software for all new machines. At the time of the announcement, it had already been installed in 10,000 current machines with a prediction of reaching 100,000 of approximately 750,000 active machines by the end of 1989.

The slogan was part of a long-term effort by the United States in its war on drugs started by President Richard Nixon in 1971. Part of this campaign was to publicize the message about the harm of drugs to the youth, with the FBI focusing on how to use public messaging to spread this message out widely. Sessions, who became FBI Director in 1987, established the FBI's Drug Awareness Program to get these messages to reach the youth and teenagers.