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In modern age, online buying has removed the myths of safe buying of jewelry from only brick and mortar stores.

Due to low overheads, the price is usually lower in online stores than traditional stores. With good return policies, credit cards and pay pal like companies offering customer protection the confidence of online buyers have increased tenfold. Certificates from independent globally recognized labs for high value solitaire diamonds have also helped online buying safe.

Usually all online store offers return policy for evaluation. Meaning that once the customer receives the jewelery and in case he / she are not satisfied they can return the goods without any obligation and at no cost to them. In case the online store refuses to pay back the money the consumer can approach the credit card company and enforce the supplier to refund the amount in full as per terms and condition, or loose accepting credit cards online which would affect his business. The independent labs certify the loose or solitaire goods or even jewelry giving a lot of peace of mind to customer about the quality of goods.

Country borders play no barrier with online shopping and one can have the latest trends available as per ones taste of jewelery with complete satisfaction.

Now days so much education material is available that a buyer knows what he is buying and what he is paying his hard earned cash for. With man made diamonds and many type of other stimulant or treated diamonds available a customer may not be able to cover all aspects of inquiries in a store when one is face to face with a salesman. In online shopping the customer is buying at his leisure when it is convenient for him/ her and everything is in black and white so no misunderstandings. They can always clear up any doubts they have with online chat and emails so they can have their doubts cleared also in black and white.

Most of the trade has also shifted to online trade in solitaire diamonds as it makes the job much easier and a lot of transparency is there. In modern times Diamonds are created by Laboratories which have exact chemical composition of actual diamond including hardness. It is virtually impossible to distinguish between the two without sophisticated lab equipments. Hence this makes the cert a more important requirement when buying from a new source. The cert has most of the details that are required. Just as there are good apples and rotten apples one has to be aware of not choosing un reputed labs and stick to reputed labs as diamond is forever. Paying a little more upfront will always give one a peace of mind of making the right selection

The change is slow but steady. In long run online shopping will be the way of shopping of the day and it complimented with a brick and mortar store to back up physical presence will be fail safe mode of doing business as long as the seller is genuine and actually wants to stay in for the long run.

One can get a lot of educational information online about diamonds, certificates, Labs Gold and designs of jewelery etc

We at http://www.phoenixjewels.net take care to enforce that the customer gets what they are looking for by educating them http://www.phoenixjewels.net/page.php?mId=6&subMid=12 Discussing with them for any queries you can visit the blog and leave comments at http://www.phoenixjewels.net/blog and helping them have a memorable experience so that they be our lifetime clients just like the diamonds