User:Pia Rinandi/sandbox

PT Lemonilo Indonesia Sehat, doing business as Lemonilo is an Indonesian tech-based consumer goods company based in Jakarta. Lemonilo was co-founded by Shinta Nurfauzia (Co-CEO), Ronald Wijaya (Co-CEO), and Johannes Ardiant (Chief Product & Technology) in 2016. In 2017, Lemonilo launched its first consumer goods, Lemonilo Mi Instan and continue to release more products. As of 2020, Lemonilo Mi Instan is available throughout 28 regions in Indonesia with more than 60.000 POS, while Lemonilo has released more than 40 consumer goods SKUs online.

History
Lemonilo was first established as a healthcare startup, Konsula, in 2015. In 2016, the then healthtech startup officially pivoted into Lemonilo,  a tech-based consumer goods startup with a mission to make a healthy lifestyle accessible to everyone. With said mission, Lemonilo started as a marketplace, offering healthy, affordable, and practical products made with natural ingredients, free from 100+ potentially harmful ingredients from Indonesian SMEs.

In 2017, Lemonilo officially launched their first consumer goods, Lemonilo Mi Instan rasa Mie Goreng on their online platform, lemonilo.com. Due to increasing demands, Lemonilo Mi Instan started to be sold offline through retailers, such as supermarkets and minimarkets. Lemonilo Mi Instan are now available in more than 28 regions across Indonesia with more than 60.000 POS.

With Lemonilo Mi Instan Rasa Mie Goreng’s success, Lemonilo continues to develop and release more healthy consumer goods to the market. As of 2020, there are more than 40 consumer goods that are sold through their online platforms.

In March 2019, Lemonilo launched a mobile application to broaden the market while providing the best user experience. Lemonilo’s application is available on Google Playstore and Appstore.

Investment
Lemonilo (as Konsula) secured its seed financing from East Ventures in 2015.

In 2018, Lemonilo secured an undisclosed amount of funding from Alpha JWC and Unifam Capital.

Product

 * Mie Instan
 * Mie Instan Rasa Mie Goreng
 * Mie Instan Kuah Rasa Kari Ayam
 * Mie Instan Kuah Rasa Ayam Bawang
 * Keripik Ubi Chimi
 * Keripik Ubi Chimi Rasa Jagung Bakar
 * Keripik Ubi Chimi Rasa Jagung Balado
 * Brownies Crispy
 * Brownies Crispy Rasa Keju
 * Brownies Crispy Rasa Chocochips
 * 100% Organic Extra Virgin Coconut Oil
 * Minyak Goreng Kelapa
 * Kaldu Pelezat
 * Kaldu Pelezat Ayam
 * Kaldu Pelezat Ayam Kampung
 * Kaldu Pelezat Jamur
 * Kaldu Pelezat Sapi
 * Bumbu Penyedap Segala
 * Rempah Bubuk
 * Rempah Bubuk Bawang Putih
 * Rempah Bubuk Cengkeh
 * Rempah Bubuk Jahe
 * Rempah Bubuk Jinten
 * Rempah Bubuk Kayu Manis
 * Rempah Bubuk Ketumbar
 * Rempah Bubuk Kunyit
 * Rempah Bubuk Lada Hitam
 * Rempah Bubuk Pala
 * Rempah Bubuk Salam Kering
 * Bumbu Komplit
 * Bumbu Komplit Ayam Goreng Lengkuas
 * Bumbu Komplit Nasi Goreng
 * Bumbu Komplit Nasi Goreng Kari
 * Bumbu Komplit Tepung Kremes
 * Abon Cabe Chilita
 * Abon Cabe Chilita 40 Derajat
 * Abon Cabe Chilita 60 Derajat
 * Kecap Manis
 * Cold Brew Coffee
 * Minuman Bubuk Kakao Michoco
 * Naturizer Hand Sanitizer
 * Naturizer Hand Sanitizer Lavender Spray
 * Naturizer Hand Sanitizer Peppermint Spray
 * Naturizer Hand Sanitizer Lemongrass Gel

List of Prohibited Ingredients
As their commitment to provide healthy and natural products, Lemonilo develops and maintains a list of prohibited ingredients that are renewed according to the latest research in food, health, and nutrition.

List of Prohibited Ingredients in Food Product

 * Acesulfame-K (acesulfame potassium)
 * Acetylated Esters of Mono- and Diglycerides
 * Ammonium Chloride
 * Artificial Colors
 * Artificial Flavors
 * Aspartame
 * Azodicarbonamide
 * Benzoates in food
 * Benzoyl peroxide
 * BHA (butylated hydroxyanisole)
 * BHT (butylated hydroxytoluene)
 * Bleached flour
 * Bromated flour
 * Brominated Vegetable Oil (BVO)
 * Calcium Bromate
 * Calcium Disodium EDTA
 * Calcium Peroxide
 * Calcium Propionate
 * Calcium Saccharin
 * Calcium Sorbate
 * Calcium Stearoyl-2-lactylate
 * Caprocaprylobehenin
 * Carmine
 * Certified colors
 * Cyclamates
 * Cysteine (l-cysteine)
 * DATEM (Diacetyl tartaric and fatty acid esters of mono and diglycerides)
 * Dimethylpolysiloxane
 * Dioctyl sodium sulfosuccinate (DSS)
 * Disodium calcium EDTA
 * Disodium dihydrogen EDTA
 * Disodium guanylate
 * Disodium inosinate
 * EDTA
 * Ethyl vanillin
 * Ethylene oxide
 * Ethoxyquin
 * FD & C colors
 * GMP (disodium guanylate)
 * Hexa-, hepta- and octa-esters of sucrose
 * High fructose corn syrup
 * Hydrogenated fats
 * IMP (disodium inosinate)
 * Lactylated esters of mono- and diglycerides
 * Lead soldered cans
 * Methyl Silicon
 * Methylparaben
 * Microparticularized whey protein derived fat substitute
 * Monosodium Glutamate (MSG)
 * Natamycin
 * Nitrates/nitrites
 * Partially Hydrogenated Oil
 * Phosphate
 * E338 Phosphoric Acid
 * E339 Sodium Phosphate
 * E340 Potassium Phosphate
 * E341 Calcium Phosphate
 * E343 Magnesium Phosphate
 * E450 Diphosphate
 * E451 Triphosphate
 * E452 Polyphosphate
 * E442 Ammonium Phosphatide
 * E541 Acid Sodium Aluminum Phosphate
 * E1410 Mono-starch Phosphate
 * E1412 Di-starch Phosphate
 * E1413 Phosphate di-starch phosphate
 * E1414 Acetylated di-starch phosphate
 * E1442 Hydroxypropyl di-starch phosphate
 * Polydextrose
 * Potassium benzoate
 * Potassium bromate
 * Potassium sorbate
 * Propionates
 * Propyl gallate
 * Propylparaben
 * Saccharin
 * Sodium aluminum sulfate
 * Sodium benzoate
 * Sodium diacetate
 * Sodium glutamate
 * Sodium nitrate/nitrite
 * Sodium propionate
 * Sodium stearoyl-2-lactylate
 * Solvent extracted oils, as standalone single-ingredient oils
 * Sorbic acid
 * Sucralose
 * Sucroglycerides
 * Sucrose polyester
 * Sulfites
 * TBHQ (tertiary butylhydroquinone)
 * Tetrasodium EDTA
 * Vanilin

List of Prohibited Ingredients in non-Food Products

 * BHA/BHT
 * Butylene/ethylene/styrene copolymer
 * Cloflucarban
 * Coal tar/FD & C
 * DEA/TEA/MEA
 * DMDM hydantoin
 * Ethoxylated surfactants and 1,4-dioxane
 * Fluorosalan
 * Formaldehyde
 * Fragrance (for Premium Body Care category)
 * Hexachlorophene
 * Hexylresorcinol
 * Hydroquinone
 * Iodine complex (ammonium ether sulfate and polyoxyethylene sorbitan monolaurate)
 * Iodine complex (phosphate ester of alkylaryloxy polyethylene glycol)
 * Iodophors (Iodine-containing ingredients)
 * Lead acetate
 * Methylbenzethonium chloride
 * Mineral Oil
 * Nonylphenoxypoly (ethyleneoxy) ethanol iodine
 * Oxybenzone
 * P-Phenylenediamine
 * Parabens (any)
 * PEG-100 stearate
 * PEG-12
 * PEG-120 methyl glucose dioleate
 * PEG-150
 * PEG-150 distearate
 * PEG-150 pentaerythrityl tetrastearate
 * PEG-20 glyceryl triisostearate
 * PEG-20 stearate
 * PEG-35 castor oil
 * PEG-40 hydrogenated castor oil
 * PEG-55 propylene glycol oleate
 * PEG-6 caprylic/capric glycerides
 * PEG-7 glyceryl cocoate
 * PEG-7 olivate
 * Petroleum/ petrolatum
 * Phenol (greater than 1.5 percent)
 * Phthalates
 * Poloxamer--iodine complex
 * Povidone-iodine 5 to 10 percent
 * Propylene glycol (PEG Compound)/ PPG Compound (Stearyl Ether)
 * Retinol, or Retinyl Palmitate/Acetate
 * Salicylic acid
 * Secondar amyltricresols
 * Selenium Sulfide
 * Silicone-derived emollients
 * Sodium Lauryl Sulfate (SLS)/ Sodium Laureth Sulfate (SLES)
 * Sodium oxychlorosene
 * Sodium sulfate
 * Synthetic colors
 * Talc (Asbestos)
 * Tetrasodium EDTA
 * Titanium Dioxide
 * Toluene
 * Tribromsalan
 * Triclocarban
 * Triethanolamine
 * Triclosan
 * Triple dye
 * Undecoylium chloride iodine complex
 * Zinc stearate

Brand Ambassador
In July 2020, Lemonilo officially announced The Baldys as Brand Ambassador for Lemonilo instant noodles.

Wiranilo
In September 2020, Lemonilo introduced their reseller program Wiranilo to empower small business owners and resellers. As their business partners, Wiranilo has its own perks varying from special promo and event.

Work Culture
In November 2020, Lemonilo launched instagram page @lifeatlemonilo to share a glimpse of day-to-day activities at Lemonilo.

Awards
For their effort in making healthy lifestyle accessible for all, Lemonilo collaborated with several ropangs in Jakarta to create a special menu using Lemonilo Mi Instan Rasa Mi Goreng. This campaign earned Lemonilo a marketing award from SWA Magazine in 2018.