User:Pinktights/Sandbox

1. http://www.eyeforpharma.com/pceu2007/programme.shtml 2. http://www.art-department.net/Commercials.html 3. http://www.uk.castingcallpro.com/view.php?uid=93230 4. http://www.et-nik-a.com/artist/artistinfo/3144 5. http://namesdatabase.com/people/YAFFIE/GERALD/2456572 6. http://www.wizzard.co.uk

Wizzard Ltd is a marketing communications company based in Soho, London.

History

Wizzard Ltd was founded in September 2001 by Gerald Yaffie, Graham Collis and Ian De'Ath. The first Wizzard Ltd offices were in Pinewood Studios, Iver Heath. Since then, the company has expanded and now has two offices in Soho. The second office houses sister company 303 Productions, a production company specialising in commercials.

The Work

Wizzard Ltd offers to clients ‘clever communication solutions to add brand value’.

Clients include Astellas, Boehringer Ingleheim, McDonalds, Diageo, Pfizer, Genus, Roche, Bladder and Bowel Foundation, Bamford and Sons, Eisai, Harwood House, British Lung Foundation

In 2009-2010 Wizzard Ltd made two nationwide commercials in collaboration with 303 Productions for the Bladder and Bowel Foundation’s Overactive Bladder campaign. This campaign was sponsored by Astellas. The adverts raised awareness about the common condition of an overactive bladder.

Patient Advocacy/ Patient Compliance

Wizzard Ltd is recognised as being one of the leading companies in pharmaceutical patient support programs, which help to educate patients in the importance of medical compliance. As well as producing material for patients, including DVDs and literature, Wizzard Ltd runs free, confidential care-lines and employs a team of independent nurses, specially trained for this role.

The directors of Wizzard have often lectured on this subject. See footnote.

Partners

Wizzard Ltd has four partners. These are Gerald Yaffie, Graham Collis, Ian De’Ath and James Howard-Vyse, who became a partner in 2005.

Gerald Yaffie - Gerald Yaffie owned and was Managing Director of Telemed, which produced TV-based CD ROMs and DVDs each month for healthcare professional education and other pharmaceutical industry-based projects. Originally working within sales and marketing, he migrated to television and video production in 1992.

Graham Collis was Creative Director of Boase Massimi Pollitt for ten years before starting his own agency, Horner Collis and Kirvan. He sold HCK to Eurecom, now part of Europe’s largest advertising agency, Euro RSCG, before forming his own film production company 303 Productions. 303 was amalgamated into the Wizzard Group in 2001.

Ian De’Ath spent 14 years in sales and marketing within the pharmaceutical industry both in the UK and in Germany for Boehringer Ingelheim. Before founding Wizzard he worked as Marketing Director for a film production company.

James Howard-Vyse previously worked at production company Frontier Pictures, and at Perfunktory, a digital media agency. He joined Wizzard in 2001.

Mascot

The Wizzard Ltd mascot is an illustrated dog named Elwiz, known for his acerbic wit and penchant for impersonating Elvis Presley. Elwiz (whose official role is Wizzard’s ‘Creative Advisor’) has his own Facebook and Twitter page and writes monthly newsletters to Wizzard Ltd clients. A popular section of his newsletter is ‘Are you Lonesome Tonight?’ – a lonely heart’s column exclusively for dogs.

See also

303 Productions