User:Pinwheel2017/sandbox

Bloomr.SG is a social media creative studio founded by Singapore’s national media network, Mediacorp Pte Ltd. Established in 2017, Bloomr.SG focuses on creating innovative social media campaigns through data-backed strategies and creative content production.

Bloomr.SG consists of Bloomr.SG Social, Bloomr.SG Creators and Bloomr.SG Multi-Channel Network (MCN).

Background & History
On 8 September 2017, Mediacorp launched Bloomr.SG, the company’s initiative to nurture and empower individual creators in Singapore.

On 22 August 2020, Mediacorp was appointed the first official Youtube multi-channel network (MCN). Branded as Bloomr.SG MCN, the affiliation with Youtube advanced Mediacorp’s position as the largest content creator in Singapore.

On 30 March 2021, Mediacorp announced the partnership between Bloomr.SG and Singapore Polytechnic, including a three-year Memorandum of Understanding for the joint development of a range of industry-relevant programmes and initiatives to support the growth and development of SP students throughout their full-time diploma course.

Logo
The initial version of the Bloomr.SG logo consisted of a dandelion and an exclamation mark incorporated into a bold Gotham Black typeface. The dandelion signifies celebrating beauty in uniqueness, spontaneity and hope as well as the multiplication effect of the network. The exclamation mark completes the dandelion and demonstrates a statement of intent as well as the impact of the network.

The updated version of the logo featured a pinwheel that celebrates the energy, carefree and colourful nature of creativity. Launched on 5 February 2021, Bloomr.SG released the third version of their logo, including the pinwheel marked with Mediacorp’s signature colors as a way to align themselves with the parent brand’s mission to engage, entertain and enrich audiences.

Bloomr.SG Social
Backed by deep analytics and social listening capabilities, Bloomr.SG social is the social media arm that creates social media solutions for internal stakeholders and external clients. Their scope includes:


 * Overall social content strategies
 * Social sentiments monitoring
 * Real time engagement of social audience
 * Online crisis identification and management
 * SWOT analysis and opportunity identification
 * Performance and success measurement

Past campaigns include National Day Parade 2019 and 2020, Samsung “Do What You Can’t” and MCCY #SparkTheNext.

Bloomr.SG Creators
As of 2021, Bloomr.SG Creators consists of over 40 local content creators with 23 Youtube channels reaching out to over 12 million followers.

Bloomr.SG MCN
Singapore’s first and only official Youtube Multi-Channel Network, Bloomr.SG MCN consists of over 40 local content creators. The Bloomr.SG MCN is a Youtube-certified service provider that aligns with various Youtube content creators on audience development, content programming, creator collaborations, digital rights management, monetization and sales.

The MCN supports content creators in 4 ways:


 * Training & education in capstone content projects
 * Resources & recognition filming and studio support
 * Monetization opportunities
 * IP development

As part of the IMDA partnership, Bloomr.SG launched the Bloomr.SG MCN Accelerator programme that provides training to nurture the next generation of creative talents in developing high quality content. Bloomr.SG has committed to support up to 1,000 content creators in Singapore, in forging followers locally and around the region within the next 5 years.

Supporting Partners

 * Channel 5


 * Channel 8
 * Channel U
 * Channel News Asia
 * Suria
 * Vasantham
 * Creative Central
 * Brand Studio
 * 987FM
 * Class 95
 * CNA938
 * LOVE 97.2FM
 * YES933
 * Mediacorp Studios
 * meWatch
 * Melon8
 * NasDaily
 * SCAPE
 * Singapore Polytechnic
 * The Woof Agency
 * Uniquirk
 * Emerge
 * Ampverse