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Rythu Bharosa Kendralu (RBKs)
Rythu Bharosa Kendram is One Stop Shop for supply of Government Certified Agri Inputs (Seeds, Fertilizers & Pesticides), Animal Husbandry & Fisheries Inputs to the farmers and has an attached workshop / Knowledge Center for giving scientific Agri Advisories to the farmers. The Hon'ble Chief Minister of Andhra Pradesh inaugurated 10641 RBKs across the state on 30th May 2020.

How It All Began
Andhra Pradesh being an Agrarian State, the Government primarily focuses on agriculture, allied sectors and farmers welfare. Availability of quality farm inputs and right advisories are very critical in improving the crop productivity and in reducing the cost of cultivation. In the era of technological advancement, the quality of services, speed in deliverables and precision in actions are possible by creating proper interface between farmers, scientists, extension officers, service providers etc and by bringing innovation/ sustainable interventions in agriculture and allied sectors and creating a common platform at Village level to deliver all the services that are required to the farmers.

During the month of October’2019 in the Agri Mission meeting Hon’ble CM Sri YS Jagan Mohan Reddy garu discussed and suggested about establishing an Agri Input Shop and a Village Knowledge center at Village level near Village Secretariats through which only Pre tested Quality inputs of Seeds, Fertilizers & pesticides with a quality seal from the Government shall be supplied at the Village besides providing the different Government services, required training's and capacity building of the farmers on latest agricultural technologies.

In subsequent meetings it was decided to integrate the Agri Input Shop and Village Knowledge center in to a common platform and named it as Rythu Bharosa Kendram (RBK).

RBK Staff
The RBK Centers are operated by Village Agriculture Assistant /Horticulture Assistant / Sericulture Assistant and Village Animal Husbandry Assistant / Village  Fisheries Assistant shall function from the respective RBKs.



Integrated Call Center
The problems of the Farmers are not uniform and a blanket solution won’t help them. As part of RBKs to provide advisories to farmers a Integrated Call Center with Toll free No 15521 launched on May 30th 2020 at Gannavaram, Krishna Dist. The Integrated Call Center at Gannavaram meeting the specific requirements of the Farmers by offering quick solutions.

RBK Channel
Each RBK is supplied with a Smart TV. Through Smart TV, latest farm practices videos available in internet are being showcased. To provide upto date information to farmers and to facilitate Scientists and Farmers interaction, the AP Government has established a Studio in the ICC, Gannavaram. Test run of the Channel going on and shortly it will be inaugurated by Hon'ble CM.

The RBK Channel will telecast need based Technical Content through the RBK Smart TVs.The Technical Content through RBK Channel will be of 3 Categories.


 * Farmer Needs - Based on Feedback from ICC farmer preferred technical programmes will be planned. Scientists and Progressive farmers will conduct interactive sessions.
 * Regular Needs– Seasonal need based Technical sessions with Crop Experts/ Scientists
 * Dept Schemes–Agri& Allied Dept Programmes Live in Interactive sessions.