User:Ploganat/sandbox

Also The Internet Corporation for Assigned Names and Numbers (ICANN)defines the landrush period as the time between the Sunrise Period and General Availability General availability  during which applications for a domain name may be received from any interested eligible party.

In 2012 a digital land rush was expected because of a possible creation of new domain names and web addresses. The Internet Corporation for Assigned Names and Numbers (ICANN), a non-profit, is currently responsible for regulation of domain names, and ICANN predicted a landrush period for the new domain names. ICANN survey the public for new possible names, and the organization had a goal of trying to expand new top-level domain names. As new domain names are created, ICANN hopes for many overseers to sell their name to registrars. According to ICANN, the front-runner for a new domain name is ".shop" and the goal is to increase supply and demand for domain names. A landrush period will occur over the creation of new domain names because as the new domain names are created, overseers will sell their domain names, which will cause businesses and individuals rush to buy new names. This increase in demand causes a landrush period and leads to increase consumption of domain names. In addition to an increase of demand in a landrush period, ICANN hopes to have a great landrush period than ".jobs", which was a failure.