User:Pmac 1949/sandbox

The original term "Win-Win Situation" was created in 1988 by Perry O. McLean then president of McLean Marketing Group (MMg), Inc., a former Connecticut based marketing and media production provider. In an interview with the Association for Commuter Transportation (ACT) publication circa 1988, McLean outlined a proposal that would benefit van commuters, corporate marketers and the Easter Seals Foundation, as well as, MMg. The proposal centered around the distribution of Market Pulse Packs (TM) a creation of MMg to van commuters who would serve as the test market for new consumer products, in return for their evaluations and opinions. The idea was that all parties concerned would benefit from the relationships established by MMg, hence a "win-win situation".