User:Pmbdeveloper

The origins of the "On Demand" is a marketing approach which has been brought by IBM to the Web. It has also been introduced as a sales/buying method through television marketing ads by IBM and by Target retailers. However, on demand, is today often used loosely as a keyword throughout the Web and its meaning is somewhat ambiguous.

To clarify on demand, people looking at developing markets might be interested in learning that on demand is a product of retail and can be traced back as starting during mid 60s through to the early 70s. On demand has also been described as being the invisible hand of marketing. For complete write up of the invisible hand of marketing research can be done through Harvard Reviews, not that I've attended Harvard but I did come across the artical during the 80s.

My intention in writing the Wiki is not to discredit IBM and Target retailers as they fully demonstrated through the ads, IBM's suggesting they will build any electronic gadget according to buyer specification and Target's once running ad, "It's a sign of the times." Target continues to run their ads which today provide only a very small glimpse of on demand however other Corporations are also catching on and will provide a glimpse of on demand as well. To notice how on demand works, you should have an idea of where its started and how it has grown, as well as, how it continues to grow. In its simplest form on demand is sales concept, so, let's have a look at where it started.

How on demand started through retail, is because of developing technologies, even during the 60s, manufacturers and suppliers who developed new products wanted to introduce their product which as a result of research better benefited the consumer, however, they could not compete with established Corporations which then provided kickbacks.