User:Pmcolantonio/sandbox/Maddy Ciccone

Maddy Ciccone is a Boston based fitness expert and master SoulCycle instructor!

She originally landed in LA after college having finished an internship on The Ellen Degeneres Show and from there worked a myriad of jobs both on the corporate and creative side of Hollywood. She eventually steadied her course a bit as an Executive Assistant working at XIX Entertainment. From there she skipped around with some other larger creative/ advertising agencies but it really never clicked. She never made it to middle management or higher level management. She remembers at her final ad agency she was waking up to workout at 4:30AM everyday before work and then would go to the gym after work. One day a girlfriend kind of just looked at her and said, “Why aren’t you working in fitness or something you’re so INTO it!”

She had never really given it a thought because she was chasing some LA entertainment career dream. she had worked the Front Desk at Equinox for a little while but fully diving into that world never really occurred to her since it was more of a hobby then. When she was let go from my last ad agency she applied to SoulCycle to become a studio manager. After countless interviews and shadow days she thought she got the job in Beverly Hills. Wrong. So she had to go work at another agency for about 6 months and then was let go from there at some point.

She was done with LA! She saw a job opening for another management position at SoulCycle in Boston and applied for that hoping it would take her home and with a job (she grew up in Rhode Island so Boston would do!) She got a call from SoulCycle saying they no longer had the opening in Boston but if she would like the job in LA they had a position for her.

She started as an Assistant Manager at the SoulCycle West Hollywood location and went on to open the West Coast HQ in Culver City. When she was working in the studios she was riding all the time with everyone she possibly could. She eventually became somewhat of a “Podium Pony” for some Senior and Master instructors at the time. This is when the instructor teaches and inspires from the floor while she was up on the podium demo’ing the class. She loved doing this and after a while people were like, “You should teach!”

It was never her initial thought going into the job but eventually she auditioned and was granted a spot in the SoulCycle training program the Summer of 2016. That’s when everything started to take off. She moved to NYC for their training program and then eventually was placed back in Boston. That was the very beginning…

So I guess you could say…

She ditched my desk in Hollywood and traded in the Red Carpet perks for a pair of cycling shoes… and the rest is history!