User:Pnwcob/sandbox

How It Works & Judging
The Digital Marketing Competition (DMC) is an international undergraduate collegiate competition where teams consisting of 2-4 students create a digital marketing campaign for a real corporate sponsor.

How It Works & Judging
Participating teams receive a case study outlining the digital marketing challenge, where they’ll perform research and formulate a digital strategy to accomplish a series of campaign objectives outlined by the sponsoring client. The DMC consists of two-rounds. In round one, student teams submit a 8-minute video or less of their campaign ideas to be reviewed by a panel of digital marketing professionals. Five teams are then selected from the submissions and invited to compete live at the finals in front of the sponsoring client. Teams are judged on four criteria: 1. Research/strategy, 2. Owned media strategy, 3. Paid media strategy, and 4. Media and evaluation.