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Dr. ROBERT (BOB) DEUTSCH

Dr. ROBERT (BOB) DEUTSCH is a consultant, author, founder and president of Brain Sells (http://www.Brain-Sells.com), a strategic communications advisory practice that works with leading companies to reinvent how they assess the mind and mood of various publics and, in turn, design effective communications addressed to those audiences. (1991-present)

Dr. Deutsch is a cognitive anthropologist, advising on how people “make meaning,” create beliefs and form attachments to ideas and products.

Dr. Deutsch’s academic training and experience combines cultural anthropology, cognitive science and ethology. Dr. Deutsch received a doctorate in cognitive neuroscience from the Albert Einstein School of Medicine (1968-1973). During his graduate education, he taught courses on the evolution of communication at the City University of New York.

Upon receiving his doctoral degree, Dr. Deutsch was awarded a Harry Frank Guggenheim Fellowship and a National Institute of Mental Health Post-Doctoral fellowship (1974). Concurrently, Rockefeller University supported his field research with non-human primates.

Dr. Deutsch then took a position at the Department of Psychiatry, Rutgers University Medical School, where he was on staff of a joint degree program for medical residents in psychiatry and anthropology. (1975-1976)

As a logical extension of his research on the natural forms of face-to-face behavior and their relationship to persuasion, conflict resolution, and impression management in larger groups, Dr. Deutsch was invited by Nobel Laureate Konrad Lorenz to conduct cross-cultural inquiries under the auspices of the Max Planck Society of the Federal Republic of Germany. During his years with the Society, Dr. Deutsch traveled to various preliterate societies, and to Third World and industrialized nations, to study how leading ideas emerge in a culture. (1976-1980)

Dr. Deutsch then served in the U.S. State Department, advising on behavioral and psychological factors related to persuasion in face-to-face and mass communication. In that capacity, he traveled throughout the world advising on “what sells" in public diplomacy and international negotiations. (1980-1991)