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= imec-mict-UGent = In 2014, Prof. em. dr. Els De Bens founded the research group MICT (media & ICT) as part of the Department of Communication Sciences at Ghent University. After finishing his doctoral dissertation on "The diffusion of ICT innovations: Obtaining more accurate user insight for better introduction strategies.” in 2006, Prof. Dr. Lieven De Marez soon followed her as the head of the research group, a position he holds until today The first MICT office was located in the university buildings of the Political and Social Sciences of Ghent University at the Korte Meer in Ghent. In contrast to more tradional academic departments, MICT tried to collaborate actively with the industry and companies focused on media & technology in both funded and non-funded research projects. In that capacity, MICT became affiliated to IMinds, a Flemish non-profit organization, founded by the Flemish Government, with a focus on information & communication technology (ICT) in general, and applications of broadband technology in particular. After iMinds merged with international research and development center IMEC In September 2016, MICT was rebraned as imec-mict-UGent. Around the same time, the office moved to De Krook.