User:Pradhuman Rajput/sandbox

=  Sunday Market/Ravivari/Gujri Bazaar   = The city of Ahmedabad with the tons of monuments it has including the Jama Masjid,Sidi Saiyyed Mosque, Teen Darwaza, Jhulta Minara and many others has recently been set forth as the first Indian heritage city. But along with all the monumental heritage that this city has it also is privileged with a living heritage i.e. the Sunday Flea Market better known as the Ravivari or Gujri Bazaar. Founded by Sultan Ahmed Shah, the bazaar is almost as aged as the city itself i.e. almost 600 years. This bazaar has been the part of Ahmedabad throughout and has witnessed the evolution of the city and has been an inevitable part of it.

This place plays the exact role for any person visiting it as Jinnie did for Aladdin in the Arabian Nights story. Name a thing and you will find it being sold in the market. From books to clothes, from chickens to utensils, from books to antiques, from stationary to crockery, every kind of materialistic thing is available here. Spread over area of 32,000 sq. meters, Ravivari bazaar is not just a market. It has over a period of time become an informal group of people coming together on every Sunday, catering the items that they possess to a mass of about 5000 customers visiting every Sunday.

History
The Gujri Bazaar which is also known as Ravivari, is one of the oldest place that Ahmedabad is having. The reason behind the name ravivari is that its open only at Sunday. The historical background of the bazaar through a light that the age of this typical market is around 600 years, which is as old as Ahmedabad city. It was established by Sultan Ahmed Shah in 1414 AD, the founder of Ahmedabad and at that time it was known as Khaas Bazaar (which means special). The market location has been changed trice from its original place. Initially, it had covered area from Teen Darwaza to Bhadra Taar Office however due to communal riots the bazaar was forced to close down for few months. After a short break, it was regenerated near Siddhi Sayyed Mosque and later around old Civil Court. In 1954, the whole bazaar was moved to Sabarmati riverfront area near Ellis bridge, on the whole which is the current location of the bazaar.

Current Structure
Earlier the market used to be very scattered and messy. All markets were side by side and no markets were provided specific location for their set-up. But the current scenario is very different. Many improvements can be seen in the market structure and allocated to different market. Currently similar markets are provided same location. For example- all clothing markets will be at same area, all electronic markets will be together, all cosmetics markets will be in same location. So, the scenario has completely changed as compared to earlier times. Also, the cleanliness is more now. The market has become ideal for consumers as well as they could find more variety in products and also they do not have to go to different areas for similar kind of goods. Now as the similar markets are at same area so it has also forced the sellers to improve their products variety and quality to survive in the market and earn adequately. Also, this systematic allocation of area to different market has helped the markets to grow effectively and expand their business.

Relocation:
Gujri Bazaar was located across the Ellis bridge and now it is shifted eastern side of the Sabarmati river approximately 500 meters away from the past location. The need to shift the Gujri bazaar was raised because Sabarmati riverfront development projec t(SRFDP) was being implemented and according to that project anything that comes in the way of development of the river banks will have to be done away with or has to be given a new place. Suddenly walls were created to cut the area of the Gujri bazaar. The vendors feared what they will do if the bazaar was closed or disbanded. If the bazaar would have been closed than the thousands of traders who sell their goods in the Gujri bazaar will get unemployed and the traders who sell goods at the bazaar cannot afford to sell goods somewhere else because the overhead expense here are lower. These traders are unable to purchase or take shop on lease to sell their products. Ahmedabad Gujri Association(AGA) the representatives of Bazaar filed a petition against the Ahmedabad Municipal Corporation(AMC).

AGA contended that this market is 600 years old it is a heritage and they likewise contended that if the market is disbanded than a large number of individuals life would be devastated. They additionally gave proof that it was a legal market they gave the court the lease receipts and different papers that demonstrate that this land was given to them for exchange. Court gave the choice in the support of the Gujri Bazaar that they ought to be given some other area to set up their market.

The communication in Bazaar:
• The variety of products available in the flea market could leave us dumbstruck. Majority of the products are second hand in nature. The vendors get their supply from either local scrap dealers or from the chor bazaar of Mumbai or the flea markets of Surat and Vadodara. Most of the vendors are on a tour to these places during the weekdays and on Sunday they sell the supply that they have bought.

• The stalls dealing in electronic items and antiques have a system where the customer can place the order i.e. tell the vendor the exact kind of antique he wants to have or the exact

brand of electronic item he wants to have and the vendor during his tour of collecting the items to be put on sale for next week will surely get the item that was demanded. These vendors in this way pay personal attention to each consumer demands. Also, with the technology coming in....the customers can directly contact the vendor and express their demand for a particular product.

Barriers in communication:
Communication is the key for functioning of any group either formal or informal. Ravivari Market being an informal group, majority of the communication that takes place is oral. Certain barriers that can come in the way of communication here are:

 1. Filtering: 

A sender’s manipulation of information so that it will be seen more favourably by the receiver is known as Filtering. The vendors may sometimes manipulate facts about the product in order to sell it.

 2. Information Overload: 

Because of presence of a huge crowd and because of attending too many customers at a time, communication with each customer satisfactorily might not be possible.

 3. Language: 

People coming from diverse backgrounds and classes come together in this Market and sometimes language can be a barrier. The local vendors may speak the local dialect and might not understand other languages like English.

Thus, the living heritage of the first heritage city of this country functions as an informal group in the above given way.

Customers
The market attracts the customers from all the classes of the society. We can find poor families, lower middle class, the students, young couples,  and upper middle class people are buying from this market, things like clothes , cosmetics , utensils, gym machines ,  antiques, etc. Here the customers prefer to look at multiple hawkers before finalizing for any item. Customers prefer to buy here as they can get varieties of items in one place. Even customers feel to purchase here as the prices are quite lower than the other markets. So, it is a heaven for poor and middle class people,  they can fill their cart within their pre decided budget. Higher class people feel ashamed to buy goods from here as they have a perception that the quality might be quite low but it’s not true. The product which are sold here are also of same quality compared to big showrooms.

FACILITIES
Hawkers have their own platform in which every product has its own section where we can see vessels, cosmetics, clothes, accessories and even animals are sold there and every section ends up to an U shape pattern and at the end of every section there is an refreshment stall like coconut water, tea stall, snacks item stall etc. Nearly around 5000 people visits everyday but due to its proper arrangement facilities it is easy for pedestrians to walk and even there is no more harassment of people as the area is quite large. Parking area is provided with plenty of space were people can park their vehicle and even security personnel are available for full time were they can help people in any emergency. In case of missing or loss of item or any people then facility of announcement through loudspeakers is provided.

Hawkers
The Sunday market is not having any permanent structure or shops. They use clothes at the ground and arrange their materials on it and nearly 800 hawkers have got the platform area to sold out their products, and many workers sit on ground. Almost every hawker are not from Ahmedabad, they are coming from different parts of Gujarat and from Rajasthan also. Normally they converse in Gujarati and also in Hindi. The sellers are not only man but also women’s sell products here. Equal rights are given to both of them but there are more men’s compared to woman’s.

Products
In this market hawkers sell branded cosmetics and here children’s also sells things by saying different types of slogans and encouraging people to buy there products. Here best out of wasting products are also encouraged to sell, they sell waste products by finishing and polishing them so that different kinds of things are made out of it and used by people. The buyers who come here to buy the products, they but in the lots and in very cheaper price. The branded cosmetics are also sold at very low price so that each and every person can afford it and use that product. On many products bargaining is being done by consumers and purchases in cheaper price.