User:Prashant ps singh/sandbox

DMP Demo
DMP Demo

Ideal time duration for a DMP Demo to partner is 1.5 hours.

Develop a storyboard prior to the demo and have your audience and related analytic prepared.

Frequently pause and ask if there are any questions during the demo


 * DMP Demo flow

1.	Create audience tab: (10 mins)


 * a) Explain intent data which is when a user has either searched the product, viewed the product or bought the product


 * b) Explain how intent data is different from interest data( Intent Data: User has specifically searched for a product vs Interest Data: User read an article about the product)


 * c) Explain Demographic data eg. Age, Gender


 * d) Explain Geographic data:IP based vs self declared and how self declared data(eg. user shipped the product to his/her address) is much

more accurate than than IP based data


 * e) Branded data: Data provider has chosen to brand the data they are providing by declaring that data comes from them(eg.Expedia and

MasterCard)and so the buyer can buy data of specific data provider


 * f) Explain third part data and exchange

While explaining all these terms stay focused on data that is relevant to the partner

2.	How your first party data look like: (5 mins)

Do your homework in understanding the partner website. Classify users based on the homework eg.classify users based on their search of dealership if you are demoing to lets say auto makers eg. BMW

3. How to create an audience:(10 mins)


 * a) Explain Reach: Inventory of the user is for past 30 days


 * b) Use all three Boolean logic(OR, AND, NOT)to create your audience. Explain how two different segments can be ORed to expand the reach but at the same time the audience size does not grow proportionally because of De-duped unique users.


 * c) Explain Data Recency which is how long ago the user was classified
 * d) Demonstrate how to save audience but instead of actually saving the audience go to the already created audience

3.	Manage Audience Tab......> How to use an audience:(10 mins)

a) Demonstrate way to get the partner's 1st and 3rd party data to media partners(5 mins)

b) Direct data campaign(5 mins)

4.     Audience Analytics: (25 mins)


 * a) ADR: Describe Columns Category IDs, Cat Name, Visitors, BK inventory, Index: significance of how the data is correlated with the audience viz higher index suggests higher correlation)and how to expand Audience Expansion.


 * b) User profile


 * c) Funnel Analysis

Explain how Bluekai tracks almost the entire internet with an inventory of 300 million + cookies